Recently, at the wine industry über-event VinItaly, a group of PR-savvy wine folk gave a presentation titled “30 Lessons in Wine Communication for Italian Brands.”
One of the slides in that presentation was modeled (with my permission) on a tuff-luv style wine PR post I wrote back in June of 2014. With some modifications, primarily to eliminate the use of the phrase “douchebag” in my original piece.
Anyway, the presentation is lengthy, but excellent, and probably ought to be required study material for anyone trying to sell wine in the modern world marketplace. You can safely ignore the “Italian Brands” portion of the title; this wisdom is applicable to any wine region that wants to make a dent in the U.S. marketplace (or just about any other large, well-established, and tech-heavy wine demographic).
Here’s the description of the VinItaly session:
“Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.”
And here’s the lesson material. School is officially in session, beeeeaaaaatches!
http://www.slideshare.net/robertjoseph/30-lessons
Cheers!
4 responses to “No One “Needs” Your Wine (30 Lessons in Wine Communication)”
(From Robert Joseph to Joseph Roberts…)
Many thanks for the link to our Vinitaly presentation, and for understanding what we were trying to achieve. The slide that was modelled on yours speaks volumes about the inherent wine industry assumption that anything it does/says is, or ought to be, of interest to the world.
Thanks, Robert. I’m glad it was useful!
Really cool post. Thanks very much for sharing this
Cheers, Gabe!