I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes in a “mini-review” format.
They are meant to be quirky, fun, and (mostly) easily-digestible reviews of (mostly) currently available wines (click here for the skinny on how to read them), and are presented links to help you find them, so that you can try them out for yourself. Cheers!
If that headline above looks as though it could have come right out of 2009… well, it totally could have come right out of 2009.
Remember those good ol’ days? When wine brands were all in a tizzy about a new wave on influencers (at that time, bloggers) operating almost exclusively online.
How do we interact with these new presences in the wine media world? How can we tell if they are legitimate? How do we know if they have any real wine knowledge? What kind of audience are they reaching – and is it the kind that we want to reach? What if they want free stuff? What if they’re just hacks? How can we measure the real impact of their influence? Should we send them samples? Should we invite them to taste? Should we work with the ones that want to charge us for exposure? Will working with them put us into hot water with more traditional wine media? How the hell do we find these young whipper-snappers, anyways?
For a time, the introduction of wine blogs and the further democratization of wine criticism and brand exposure splintered the wine media sphere, upended its apple-cart, made waves of anxiety for those who’d spent the last ten years feeling somewhat comfortable about how the whole wine media thing operated.
For a time.
And then… life went on, wine kept being sold and marketed (albeit in changing ways), and online social/blogging outreach became just part of what you do in wine brand PR. We adapted. We got through it. We figured it out, for the most part.
And so I do not understand why, in the ever-livin’ hell, WINE BRANDS AND PR SEEM TO BE REPEATING HISTORY AND BITCHING TO ME ABOUT HAVING TO FIGURE OUT HOW TO WORK WITH WINE INFLUENCERS ON INSTAGRAM…
I taste a bunch-o-wine (technical term for more than most people). So each week, I share some of my wine reviews (mostly from samples) and tasting notes in a “mini-review” format.
They are meant to be quirky, fun, and (mostly) easily-digestible reviews of (mostly) currently available wines (click here for the skinny on how to read them), and are presented links to help you find them, so that you can try them out for yourself. Cheers!
Those of you reading this will most likely have heard the news that Bordeaux is on the cusp of formal approval for allowing several new grape varieties in some of its wines. We break this news down into its salient points over at NVWA, distilling it into the major takeaways.
Not to go into too much spoiler territory, but in summary you should worry less about the impact to your First Growth futures, and focus instead on the messages that Bordeaux is attempting to send with this news, which include poignant points about climate change, practical issues of farming, and a chipping away of the region’s reputation as a staid, intractable wine juggernaut (even by French standards!).
Head on over, have a read, and feel free to heckle me mercilessly!
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