I hate to be the bearer of bad news, but someday you’re gonna die. Also, the release of your wine almost certainly isn’t newsworthy, and your press release about it is probably superfluous, the end.
To test whether or or not your wine release is, in fact, newsworthy, I have devised this handy (and incredibly easy to use) flowchart. Simply follow the one-question decision tree below to determine if your wine release is a newsworthy event:
To further the point just a tad, do you know how many bottles of wine are released every year?
I understand that your brand needs to stand out, but waxing poetic in a press release about a wine release that the recipient isn’t actually tasting is not the way to do it. I know this because I receive something like several hundred of such press releases a month, give or take a few hundred. Or maybe it just seems that way… In any case, there’s a lot of action on the Delete key of my keyboard when I check my email inbox and find these suckers in there.
Sending influential people a sample and details, and offering your availability if there are further questions? Now that’s a good way to do it, because then if the juice is really good it will stand out to the right influencers, who will share with their followers and friends the real thing that makes your wine stand out among the 30-some-odd billion (again, that’s billion with a B):
That’s the one thing you have that none of the other 30-some-odd billion (hey, that’s billion with a B… alright, alright, I’ll stop now…) bottles have, the one thing that cannot effectively be duplicated, prostituted, or bullshat into existence.
So… what’s your story?