social media
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Why Social Media Advice From Traditional Wine Media Is Almost Always Wrong
[ Editor’s note: the following screed is nearly 1500 words long. The Cliff Notes version, for those who are in a hurry: be very careful about where you take your advice regarding wine and social media, lest you miss out on worthwhile authoritative voices/resources (as…
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The Ten Most-Shared 1WD Articles Of 2012
As 2012 draws to a close, we continue the overlooked-due-to-hangover tradition of wrapping up the most popular 1WD articles of the year. This list serves two purposes: a chance to highlight a “best of” from the 1WD content over the past year, and a nod…
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This Is Me Totally NOT Lightening Up On Wine And Social Media
Actually, it’s not social media and wine that I’m going to be talking about here – it’s social media and engagement. Engagement with actual people who actually spend their actual hard-earned cash for the purpose of drinking actual wine… It’s taken a while for me…
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Wineries and Social Media: A Totally Unscientific Case Study (Franciscan)
A funny thing happened on my way to the 2010 Pro Wine Writers Symposium. I did some research, and found what I was looking for, just not where I expected to find it. Since my Symposium fellowship was underwritten by Franciscan, I’m planning on a…
