Posts Filed Under wine industry events
Into the valley of Napa
Rode the six hundred (ok, maybe a few less than that)
Pinot to right of them,
Pinot to left of them,
Pinot in front of them
Volley’d & thunder’d;
Storm’d at with shot and shell…
– with sincere apologies to Alfred, Lord Tennyson
In case the title of today’s article lacks clarity for some of you (presumably the wildly hungover among you), I should note that Napa Valley Pinot Noir and I seem to have come to a… disagreement.
Which is a shame, really, because NV PN, though never svelte, has several qualities that make it potentially likable company. Velvety mouthfeel. Bright red fruit. Heft that can be attractive when balanced with the right levels of food-friendly acidity.
But make no mistake about it, NV PN has mistreated me. My tongue might actually have bruises from the most recent fisticuffs between us.
Last week, the 2011 Professional Wine Writers Symposium in Napa Valley wrapped up with a blind perspective tasting of three vintages (2007 through 2009) of both Napa Cabernet Sauvignons and Pinot Noirs at the Rudd Center of the Culinary Institute of America in St. Helena. Since we had little over an hour to blind-taste our way through numbered beakers of samples of each of the three vintages from multiple wineries, I chose what I thought would be the more interesting route: skip the Cabs (ample samples of those back in the dancing waters of Philly, after all) and instead face off against the samples of Pinots (less of those anyway, 24 wines in all – 3 vintages from eight different wineries). The wines were a finalist list culled down from 100+ submissions back in December by members of the Vintage Perspective Tasting jury.
Anyway – go for the Pinot, maybe learn something new. Expand the horizons. Get out of the comfort zone. Can’t hurt, right?
Wrong. Turns out blind-tasting those NV Pinots was, for me, the sensory equivalent of taking a knife to a gun fight. I have since crawled shamefully back into the safety of my comfort zone, tending my wounds and muttering unintelligibly in pain. You win, Napa Pinots. Please don’t hurt me again…
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Is there a new pecking order for cult Napa Cabs?
Well, the case could certainly be made after this past Saturday’s Premiere Napa Valley: the part-auction, part-networking-event, part-total-insanity in which small, selected barrels/lots from some of Napa’s most celebrated wine producers are auctioned off to collectors, buyers and importers, as special, once-in-a-lifetime future bottlings. The idea is that those wines are unique to each winning bidder, as the small lots from each producer are sold in their entirety to the winning bidder for that lot (I attended on the heels of the 2011 Pro Wine Writers Symposium).
Last year’s auction started off a little grim due to the down economy. The atmosphere was a little more convivial this year and when the biddings kicked off, the auction room was packed and the excitement, to my eyes and ears anyway, was more palpable. But when a Japanese importer got into a friendly-but-intense bidding battle over Scarecrow’s 5-case 2011 Premiere lot, the festivities took on the air of a rock concert, with cheering, clapping and smiles. No dancing or head-banging, though.
The winning bid by the Japanese importer was $125,000 – roughly $2,000 per bottle of Scarecrow’s stuff on offer that day.
We may just have a new King of cult Napa Cabs, and a renewed focus on Scarecrow’s winemaker Celia Welch – not only was the $125K the highest bid of the day for any of the 200 auction lots on offer, it was the highest winning bid in the history of the Premiere Napa Valley auction.
Will that Japanese importer ever break even on this weekend’s historic transaction? Probably not, at least not when it comes to recovering the investment on that particular wine. BUT… very likely the cache factor will send more business their way, so it seems a smart move commercially.
Is the news good for CA wine? Probably – if there were a better indication of the economy for high-end wine recovering, I’ve yet to see it. I did hear grumbling on the auction floor by other producers that the historic bid was more fanfare and marketing over substance, but there were plenty of people raving about the quality of the Scarecrow lot wine, and I think any Napa Cab producer needs to see the forest through the trees here – I can’t think of any way in which this won’t benefit the recovering industry here, generally-speaking.
More to come on all of this later in the week – including my notes on some of the other auction lot wines, and video of the history-making gavel being slammed on that Scarecrow auction (for now, you’ll have to settle for my crappy cell phone picture of the winning moment from the “results board”).
What do YOU think? Is Scarecrow’s record-breaking success a boon for Napa Cab.? or is it a score-whoring setback for fine wine at affordable prices? Shout it out in the comments!
As most regular 1WD readers know, I’m not much for classic reporting-style articles.
In fact, to me the choice between writing a “such-and-such took place on Monday and so-and-so was honored with a whozy-whatsit for their work on the whatcha-ma-jigger” piece or a “let me tell you what I think about X…” piece – namely, between writing a USA Today style event report ,or interpreting an event through the prism of my unique but twisted perception – is sort of like having to choose between being brutally murdered or having amazing sex. In other words, there’s really no choice at all, is there?
So, you’ll hopefully understand why I’m having trouble trying to decide how best to bring you news of the Fifth Annual Vintners Hall of Fame event held earlier this week at the Culinary Institute of America in St. Helena (I was invited as part of the 2011 Pro Wine Writers Symposium, which in turn I’m attending as a speaker but more so as a learner as I gear up my efforts trying to make a living in the wine world). To further complicate the matter, I promised my friend W. Blake Gray (who chairs the VHF Electoral College) that I’d consider writing something about the event, and he’s really a very talented and nice guy so I’m gonna feel really bad about myself if I don’t at least give this the old college try.
See, even that tiny bit of exposition was painful to write. F*ck me, I need a drink already.
Anyway, rather than give you a litany of facts about this year’s thoroughly deserving inductees (you can read all about them at http://www.ciaprochef.com/winestudies/events/vhf_inductees.html), I want to share with you what those inductees – or, rather, the what the speeches that introduced those inductees – tells us about how California wine came of age. And it can be summed up in two words…
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On April 6, I’ll be part of a roundtable wine industry panel discussing “strategies for building wine brand loyalty” among what has to be one of the most fickle (and largest) group of wine consumers ever to swipe credit cards in exchange for vinous experiences: the oft-discussed (and more often misunderstood) Millennials.
The panel is part of a larger symposium for wine industry types being held at the gorgeous Culinary Institute of America in St. Helena. My panel-mates (now there’s a word that has limited contextual usage!) will include moderator Brad Todd of the Richards Group, and Adam Strum (founder of Wine Enthusiast). Gary V is the keynote (for those who’ve yet to experience a Gary V keynote – it alone is worth the trip).
It’s going to be an interesting discussion, because I’m not sure that capturing the loyalty of Millennials can actually be done (at least, not in the way that wine-related business are used to doing it when it comes to Baby Boomers). Still, there is hope, provided that you can continuously entertain those buyers with transparency, compelling stories that relate experiences connected with a brand, and above all continuing to up the quality of your products. And void social-irresponsibility that could result in a brand boycott.
You know, really easy stuff, right? I recommend investing in some Tylenol, because there will definitely be headaches encountered in marketing departments before the dust settles. For more on how the Millennial set views wine, I recommend checking out Millennier.com (because it’s authored by an actual Millennial and not a late-30s guy with Millennial leanings – like me – just talking about Millennials).
I’m calling attention to this gig because it’s a paying gig (WOOT!), and therefore deserves some mention in the Going Pro vein of articles here…
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