Posts Filed Under wine 2.0
Can social media be used as tool to drive sales for wine retailers, distributors, and importers?
Yes, I’m seriously asking that question. Stop laughing, okay?
Despite the fact that even well-attended and publicized retail events don’t seem to be moving umpteen cases of wine, the consensus answer seems to be “Yes – with caveats,” based on a panel discussion I took part in recently in New York.
The title of the thirty-minute sessions was Wine Marketing in the Digital Age – I shared the table with with Jody Rones from Thrillist.com (a daily email marketing blast with a ridiculous number of subscribers), Lindsey Johnson from wine PR mavens Lush Life Productions, and Gregory Dal Piaz of Snooth.com (Editor in Chief for the one of the largest wine websites in the world – he chaired the session). The panel was part of a sponsored event by Wines of Chile, who concurrently put on a pretty kick-ass grand tasting of something like 300 Chilean wines, of which I had time to taste about twelve before having to hoof it to Penn Station to catch a train back to the ol’ dancin’ waters of Philly.
Thirty minutes isn’t a lot of time to cover such a potentially diverse and broad topic, but it won’t surprise 1WD readers that I said “screw it, I’ll try it anyway!”…
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Nomad Editions Uncorked might not be the first iPad-designed electronic wine magazine to hit the virtual iStore shelves (that distinction belongs to the relatively-expensive-when-it-comes-to-these-things $4-a-pop publication By The Grape, whose first issue seems obsessively preoccupied with Jancis Robinson), but as far as I’m aware it’s the first one to mention dog’s sniffing each other’s butts.
I contributed an article to Uncorked’s “Sedimental Journies” section for the May 6, 2011 preview issue of Uncorked, titled “Sippin’ And Sniffin’ With Fido (Wine tips from a true connoisseur: your mutt)” which you can now check out for free (I didn’t write that title, by the way – you can tell because it doesn’t explicitly mention doggie butt-sniffing). You can subscribe via iTunes for $0.99 a month, which seems a reasonable price to me (but hey, look who’s talking, I don’t even own an iPad). I think what’s supposed to happen now is that you read the article, then write to the editor to tell him how talented and good-looking I am (and we’re both comfortable enough with each other that we can lie that way, right?)…
The publication of Uncorked comes at a timely moment for me, since I am currently in the processes of helping to rehabilitate Brunello, our recently-rescued, ridiculously-oversized, pitifully-anxious Cane Corso / Doberman mix. Anyway, for those of you playing along at home, things on the rehab front are going… well, okay…
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I figured those of you who might be disappointed that the predicted 2011 Rapture didn’t turn up this weekend might need a pick-me-up. Not me – I, for one, knew for certain that the Rapture was not coming, because the only true sign of the approach of Rapture is (of course) a lanky guy in an all-white suit and white top hat wearing shades with red lights in them during the night time and getting his groove on with some funky dance moves. And I didn’t see that guy this weekend anywhere…
Anyway… the pick-me-up takes the form of our latest giveaway: this time I’ve got promo codes for three free copies of the recently-revamped iPhone wine app Pocket Wine, sold by Wine Paradigm (a $3.99 value). This is not to be confused with last week’s giveaway, which is still running until Wednesday. Got it? I promise no more concurrent giveaways, because I don’t want anyone’s head to explode.
What has been exploding, however, is the volume of mobile-related wine content in recent weeks (see my recent take on VinPass, and another story posting here later this week on iPad wine mags), so today’s giveaway feels timely (to me, anyway). It also, in turn, makes me feel increasingly older and out-of-date with the mobile scene, since I don’t own an iPhone, a Droid device, or an iPad (hey, Apple: potential sponsorship opportunity here, people!) and therefore have had to request screen prints from the mobile apps that carry my reviews to approve anything they do with my content, since I can’t view the stuff in its native format. I know… I suck… Whatever.
You know the drill: you comment, and in one week I randomly select winners from the commenters! There will be three winners, each receiving one promo code each for a copy of Pocket Wine. Disclaimer: I’m giving away promo codes (here’s how to redeem them in the Apple App Store if you’re one of the lucky winners), not devices – and if you’re a winner you have to redeem your promo code by June 13th (or it turns back into a pumpkin… or at least stops working).
One thing I like about Pocket Wine is that it has (or seems to have, based on the screenprints!) a focus on developing and tracking your own personal taste preferences (see inset pic) – and we all know that I’m a pretty big fan of that approach, because it’s how I learned about wine in the first place. But it’s a player in what seems to be an increasingly crowded field of wine-related mobile apps.
So our topic for the comments: How do you feel about the plethora of mobile wine apps? Handy tools? Or just crapware taking up your precious mobile phone memory? Got any faves? Shout it out for a chance to win!