wine marketing
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“Market Places Eat Markets” (Thoughts On “Future-Proofing” Wine)
In the words of Iron Man, “I’ve missed that giddy optimism.” In this case, the Steve Rogers yang to my Tony Stark ying is Emetry CEO Paul Mabray. I’ve been fortunate enough to call Paul a friend for several years running, and not just because…
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1WineDude TV Episode 32: Things The Wine Industry Needs To Hear (The Gary Vaynerchuk Interview And Keynote Highlights From #NomWineConf 2011)
In today’s episode, you get highlights from wine personality and social media / business guru Gary Vaynerchuk‘s keynote speech at the synthetic cork producer Nomacorc-sponsored “Marketing to the Next Generation of Wine Consumers” conference that took place in Napa last week (at the beautiful Culinary…
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Aussie Wine: The Survey
Got another survey comin’ at ya – this time, it’s not from a Masters of Wine student, but from a student in a Masters of Wine Business program in Adelaide Australia. Said student is a guy named Jeffrey Williams, originally from NY but now doing…
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How Should Wine Be Marketed To YOU? (Survey)
I was recently contacted by Rachel Lewis, who is currently working on a marketing master thesis centering on consumer preferences in the US wine market. And YOU can help! According to Rachel: “I am currently doing my marketing master thesis for the Aarhus School of…
