One of the staples of my recent speaking gigs to wine marketing types has been that wine, having achieved extraordinary success in the USA in recent years, are now a big target. A small example: During a speaking gig at Taste Washington, I remember seeing the beer brand stands at the event and laughing to…
Category: wine buying
Wine Intelligence Report Stating The Obvious?
If you have about $2400 handy, you can buy the latest report from Wine Intelligence on US Internet and Social Media utilization with respect to the US wine market. Or, you could invest that money and just go with your observations of the obvious when it comes to social media and wine. At least that’s…
Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)
One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales. Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in even a handful of additional sales (and additional exposure) –…
Millennial Wine Marketing Misfire (Note To High-End Vino Producers: You Don’t Have An “Entry-Level” Wine)
If you’re a wine producer and calling, say, your refreshing but probably overpriced (c’mon, let’s be honest) $35 Sauvignon Blanc an “entry level” wine, you might be missing the trick with both the older (now in the 30s) and younger (just reaching legal drinking age) Millennial generation. That conclusion isn’t based on reams of hard…
