[ Editor’s note: the following screed is nearly 1500 words long. The Cliff Notes version, for those who are in a hurry: be very careful about where you take your advice regarding wine and social media, lest you miss out on worthwhile authoritative voices/resources (as a consumer) or miss opportunities to build brand awareness and…
Tag: social media
The Ten Most-Shared 1WD Articles Of 2012
As 2012 draws to a close, we continue the overlooked-due-to-hangover tradition of wrapping up the most popular 1WD articles of the year. This list serves two purposes: a chance to highlight a “best of” from the 1WD content over the past year, and a nod to the engagement of folks like YOU, which makes a…
This Is Me Totally NOT Lightening Up On Wine And Social Media
Actually, it’s not social media and wine that I’m going to be talking about here – it’s social media and engagement. Engagement with actual people who actually spend their actual hard-earned cash for the purpose of drinking actual wine… It’s taken a while for me to respond to this plea for me to lighten up…
Wineries and Social Media: A Totally Unscientific Case Study (Franciscan)
A funny thing happened on my way to the 2010 Pro Wine Writers Symposium. I did some research, and found what I was looking for, just not where I expected to find it. Since my Symposium fellowship was underwritten by Franciscan, I’m planning on a visit to the winery when I’m in Napa next month….