millennial wine marketing
-
Congrats, US Wine Industry – You Blew It! (Thoughts On Fine Wine And Millennial Consumers)
January saw the advent of another version of the annual State of the Wine Industry report by Silicon Valley Bank. I’ve covered several years of this report here on 1WD, and usually that coverage is of a slightly (ok, full-on) negative tone, warning the US…
-
Why Is It Always Someone Else’s Fault? (Thoughts On Slipping Wine Sales)
One of the staples of my recent speaking gigs to wine marketing types has been that wine, having achieved extraordinary success in the USA in recent years, are now a big target. A small example: During a speaking gig at Taste Washington, I remember seeing…
-
Guest Post: Planet Of The Grapes For Millennials (a Q&A With Jason Wilson By Shelby Vittek)
[ Editor’s note: Following is a guest post that involves two long-time friends of 1WD, the former unpaid 1WD intern Shelby Vittek, and local Philly boy wine educator Jason Wilson. Shelby recently worked with Jason on Planet of the Grapes, a series of releases about…
-
Should Millennials Be Drinking More Wine With Food? (Guest Post)
[ Editor’s note: following is a guest post from the 1WD intern: the young, unpaid Shelby Vittek, who many of you will recall really shook things up with her first 1WD article. You can check out more of Shelby’s work at TableMatters.com, and find her…
