millennial wine marketing
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Millennial Wine Marketing Misfire (Note To High-End Vino Producers: You Don’t Have An “Entry-Level” Wine)
If you’re a wine producer and calling, say, your refreshing but probably overpriced (c’mon, let’s be honest) $35 Sauvignon Blanc an “entry level” wine, you might be missing the trick with both the older (now in the 30s) and younger (just reaching legal drinking age)…
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Wake Up, Wine People: Boomers Won’t Be Buying Your Wine Forever
Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example),…
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Talkin’ ‘Bout Their Wine G-G-G-Generation (Millennials And Wine At WBC11)
Those of you planning on attending the upcoming 2011 Wine Bloggers Conference in Charlottesville, VA will have your choice of interesting break-out session panels during the afternoon of July 22nd. I’ll be moderating one of them, titled Millennials and Wine. Millennials are Democratic (by a…
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Going Pro: Talking Millennial Wine Marketing in Napa
On April 6, I’ll be part of a roundtable wine industry panel discussing “strategies for building wine brand loyalty” among what has to be one of the most fickle (and largest) group of wine consumers ever to swipe credit cards in exchange for vinous experiences:…
