Disappointed that your wine sales aren’t seeing an impact from your social media efforts? Then this study of the social media impacts experienced by nearly 400 U.S. wineries strongly suggests that you are approaching social media incorrectly. Which will come as a surprise to exactly.no-one who reads this big regularly. http://www.winebusiness.com/news/?go=getArticle&dataid=135492 A quick quote: “The…
Category: commentary
How Bad Is The Wine Biz At Digital? According To This, Really, Really Bad.
My friend Paul Mabray, of Vintank, recently gave a speech at the 2014 Wine Communicators of Australia event. The topic was, roughly speaking, the digital divide in the wine world. You can read a transcript of the entire talk given by Paul here. And if you’re in the wine biz, you really, really need to…
Investing In Fine Wine Is (Still) For Fools
We have (rather strong) anecdotal evidence that purchasing fine wines as investment vehicles is, for most people, an absurdly bad idea. Those examples, as strong as they are, could be criticized as falling under the “fallacy of small numbers” category, however, which might lead the hopelessly duped eternal optimists out there to conclude that in…
The Release Of Your Wine Is Not “News”
I hate to be the bearer of bad news, but someday you’re gonna die. Also, the release of your wine almost certainly isn’t newsworthy, and your press release about it is probably superfluous, the end. To test whether or or not your wine release is, in fact, newsworthy, I have devised this handy (and incredibly…