commentary
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Come Original (On Negative Reviews, #WBC14, Boring Wine Writing, & Non-Boring Wines)
“A warning to the crews out there who think they’re hot, if you’re not original rockers you will get shot down by the kids neglectin’ your art, the stuff you did, eventually it get so bad puts you to bed ’cause when the lightning flashes…
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Not Seeing Bottom Line Impact From Wine Social Media Efforts? Then You’re Using It Incorrectly!
Disappointed that your wine sales aren’t seeing an impact from your social media efforts? Then this study of the social media impacts experienced by nearly 400 U.S. wineries strongly suggests that you are approaching social media incorrectly. Which will come as a surprise to exactly.no-one…
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How Bad Is The Wine Biz At Digital? According To This, Really, Really Bad.
My friend Paul Mabray, of Vintank, recently gave a speech at the 2014 Wine Communicators of Australia event. The topic was, roughly speaking, the digital divide in the wine world. You can read a transcript of the entire talk given by Paul here. And if…
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Investing In Fine Wine Is (Still) For Fools
We have (rather strong) anecdotal evidence that purchasing fine wines as investment vehicles is, for most people, an absurdly bad idea. Those examples, as strong as they are, could be criticized as falling under the “fallacy of small numbers” category, however, which might lead the…
