After I announced that I’d be sitting on the “Meet the Bloggers” panel at Wineries & Breweries Unlimited 2014 in Richmond with Fredric Koeppel and David White, a few (dozen) of you asked me (mostly privately) if the session would be recorded. Thanks to some help from the friendly Nomacorc folks, here is the panel, all just-about-one-hour of the thing.
Fredric, David and I took questions from moderator Tina Caputo, editor of Vineyard & Winery Management magazine, during which we discussed the importance of blogs to the wine industry, waxed pseudo-philosophic about the leveling of the brand awareness playing fields provided by social media, and relayed how we think wine brands can best approach wine bloggers to get them to tell their stories. Fredric was pointedly and intelligently acerbic (and wore his shades), David was soft-spoken and articulate, and I was my normal spastic self.
There’s not much more to tell you about the event, unless you’re in the market for barrel cleaners, tasting room signs, wine business loans and legal services, tractors, or steel tanks. But I had a great time meeting new friends, reconnecting with old ones, and offering a bit of (somewhat toned down… hey, it was a friendly crowd, alright?) tough luv for the local wineries and media types who attended our little blogging panel session.
Ok, start watching, already!
1WineDudeTV Episode 60: How Wine Brands Can Get Blogs to Tell their Stories
8 thoughts on “1WineDudeTV Episode 60: How Wine Brands Can Get Blogs To Tell Their Stories”
Nicely done!! Thanks for posting.
Thanks, Tom. cheers!
Thanks for the nice video, my brother works for a wine company in Slovakia and wants to set up a blog soon, so this will be very useful for him.
It was great to attend this panel live and I think you all did a nice job of highlighting opportunities for wineries to connect with regional, and national, bloggers. And, reminding them that press/coverage doesn't just magically appear. It takes thought, hard work…and, an at least an e-mail introduction. Cheers, Joe!
Thanks for the camera work! :-)
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