Posts Filed Under wine blogging

Are Wine Blogs Killing The Joy Of Drinking?

Vinted on January 8, 2013 binned in best of, commentary, wine blogging

Mashable.com – the über-popular purveys of tech and pop-culture news – recently ran an op-ed style screed by Sandra Garson bemoaning the phenomenon of everyday folks blogging their exploration of food, and in particular, their forays into cooking. In other words, Garson decries the proliferation of food blogs.

Here’s a snippet of Garson’s article, which I think best sums up her anti-food-blog stance:

“The Internet has made the most important kitchen tool no longer the knife, or the rolling pin, but the camera. If you can’t take stunning, high resolution photographs of your work, you don’t count as a cook. They are indeed stunning photographs: the luscious, carefully styled, pornographic kind. Those photos arouse you. They get your blood racing, your stomach pumping. You are excited and want closure, satisfaction… You want to eat that right now.

Bah, humbug. Those of us who can’t make a dish look so perfectly luscious are probably going to feel inadequate and pass on learning to cook… On full display is how hungry we are to be seductive and to be number one; how obsessed we are by excitement. Sadly, what’s harder to see or taste is the way to cook.”

Garson underscores her points that food blogs are 1) scaring people away from cooking, and b) are too commercialized and self-centered, by contrasting food bloggers (largely made up of consumers and everyday citizens) with… Julia Child.

Which is sort of like comparing the holiday soccer games I play with my friends to the World Cup. Or comparing wine blogs to Gerald Asher (you knew this was coming around to wine, right?).

And so in Mashable’s article we see a reflection of nearly every misapplied criticism that has been levied against wine blogging over the past five years, which we might summarize as “wine blogs are killing the joy of drinking!”…

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The 4 Most Frequently Asked Questions From #WBC12

Vinted on August 29, 2012 binned in wine bloggers conference, wine blogging

During the 2012 Wine Bloggers Conference in Portland, I talked.

A lot.

And I talked to a lot of people. Some just wanted to say hi, some wanted photos with me (still trying to figure that out… because I’m not really a photogenic subject!), and others wanted my advice or thoughts on various wine- and blogging-related topics (also filing those in the “still trying to figure that out” category).

Given that I received similar questions from dissimilar people at the event, in good real-life sort-of-SEO-oriented fashion I thought I ought to craft something more generic out of those conversations, in the hopes that it would be useful to those WBC-ers who wanted to talk to me but didn’t get the time, couldn’t be bothered because they were drinking at the time and so was I and I didn’t shut up for enough time to allow them a word in edgewise, or who just want the money-shots without having to deal with me in person (I know what it’s like… I even have to live with me!).

And so I present the Four Most Frequently Asked Questions proposed to me at various points during the 2012 Wine Bloggers Conference

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Wine Blogging Monetization (1WineDude TV Episode 53, The #WBC12 Edition)

Vinted on August 22, 2012 binned in 1WineDude TV, wine bloggers conference, wine blogging

Last weekend, I sat on a panel at the 2012 Wine Bloggers Conference in Portland, OR, discussing wine blog monetization – what works, what doesn’t, and what you need to consider to monetize both your blog’s website and your blog’s brand.

Below is a video that I recorded in Santa Barbara wine country just prior to flying to Portland for the conference, and you can treat it as the expanded version of the talk that I gave at WBC12 (for those who were there, I told you that you wouldn’t have to take notes!). Want to know what I’ve learned about making money in the wild west territory of the ever-changing online wine world? Have a seat and take a view.

Wine Blog Monetization (1WineDude.com TV Episode 53 – WBC12)

Cheers!

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