Posts Filed Under wine blogging

Wine Bloggers = Wine Consumers. Get Over It. (ESC Dijon Bourgogne’s Wine Blogger Study)

Vinted on January 21, 2014 binned in best of, wine blogging, wine news

The ESC Dijon Bourgogne (Burgundy School of Business) has recently wrapped up its three year study of wine blogging worldwide, the results of which have been released in a free whitepaper titled World Wide Wines: Digital Writing on Wine.

This is important not just because it sounds like The Scorpions’ kick-ass live album World Wide Live, but because the ESC Dijon Bourgogne study is the longest and most comprehensive view of the wine blogosphere ever attempted. Is it perfect? No (Exhibit A: calling Paul Mabray and I – now in or forties – the “younger generation of wine bloggers;” maybe compared to the average age of the wine guys writing for traditional wine media outlets…). But given its scope, its incorporation of other important wine blogging studies, and its length, this is as close as we’ve got to a litmus test on the global state of wine blogging.

For me, the most telling and pertinent results of the study come in pages 23-26 (more on that below), in which the study adds further proof to the idea (or what we should now probably consider the fact) that there is no real difference between wine bloggers and wine consumers.

Think that wine bloggers are “wasting” time by talking to one another, and don’t reach “real” consumers who spend their money on wine? Sorry, you’re harboring an antiquated view that doesn’t stand up to common sense, the laws of statistical averages, or the data offered in ESC Dijon Bourgogne’s three year study. If that’s still your view, then maybe you should just go renew your membership to the Flat Earth Society instead of seeing the study details I’m about to present…

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The Fast Track To Wine Authority That Nobody’s Taking

Vinted on June 11, 2013 binned in best of, wine blogging

While I was in Portugal in May judging at the 2013 Wines of Portugal Challenge, I met a well-spoken and well-studied former Luftwaffe pilot named Axel Probst, who now provides one-on-one Port consultations (seriously, there’s a business for this in Europe, apparently).

Axel looks every inch like an air force pilot: well-mannered, calm, fit, nice hair, strong chin – the works (see pic in the list of judges from the competition). Like me, at forty-ish he’s semi-retired into the wine biz. I took to referring to him Axel as Herr Port (get it…? Mr. Port… Airport… former pilot… okay, you know what, go screw yourself!).

The reason I’m mentioning Herr Port today: in getting to know Axel and talking about his odd landing (ha!… sorry…) into the wine biz during my recent week in Portugal, is due to a realization on my part. Axel’s story is similar to many of those who have made up the list of finalists in the Best Single Subject Subject Wine Blog category of the wine blog awards through the last few years (though none of them are former Luftwaffe pilots, as far as I’m aware). It was the radiation that what all those just-mentioned souls have in common is actually the key thing when it comes to building authority on the topic of wine from the ground up. And it amazes me that so few people who say that they are interested in turning their self-published forays into wine coverage into something more serious are doing it.

These things are, for sure, more marathon (insert awesome `80s prog rock soundtrack here) than sprint, but if I were starting up in the wine world online tomorrow, and wanted to build an authoritative brand in as short amount of time as possible, here’s exactly how I’d go about it…

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Vote In The 2013 Wine Blog Awards

Vinted on May 22, 2013 binned in wine blogging

The time has come once again for you to give your digitus secundus (that’s your index finger, by the way… you creep!…) a momentary workout by using it to click on your favorite finalists in the Wine Blog Awards voting, this being the 2013 version thereof.

I’ve got a long (in Internet time) history with the WBAs: I’ve been a winner, a criticizer, a judge, and an improvement-committee-member (yeah, I know, that last one does not quite roll mellifluously off the tongue, does it?). This year, I’m a finalist in the Best Overall Wine Blog category (thanks to the judges, and most especially to you for that!).

Please consider voting, as the recognition of hard work and efforts well-spent probably means a great deal to those who are among the finalists. Also, it’s the easiest way to fill your good karma quotient fit the day. And if you don’t vote, then the fleas of one thousand camels might infest your armpits [ editor’s note: this may not actually be true ].

You’re under no obligation to vote for me, of course, unless you want Ron Washam to lose a bet in which he will publicly sing classic Journey hits while wearing a baby costume – seriously, I swear that’s our bet! [ editor’s note: this may not actually be true ]. Whatever… look, just drink up and vote, okay? Following are the finalists in the Best Overall Wine Blog category:

Along with those mentioned above, there are some very interesting picks in the finalists across all of the various categories this year, and many of them are passionate and relatively new voices in the wine blogging crowd. Personally, I’m particularly pleased to also see academicwino.com, The Wine Curmudgeon, Hawk Wakawaka, Bigger Than Your Head, On The Wine Trail in Italy, Washington Wine Report, Jameson Fink, The Drunken Cyclist (despite his terrible taste in NFL franchises), and my Portuguese brother-from-another-mother Andre Rib also being recognized as finalists in various categories this year (though Andre’s listing was subsequently removed, for reasons not yet explained to me as of the time of this writing). If you aren’t familiar with them, go check them out.

Voting remains open through this Friday, May 24th, so… prevent bad karma flea-infestations and GO VOTE!

As for some personal thoughts on all of this WBA stuff (hey, it’s my blog after all)…

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