As in, almost literally going for broke, because I don’t think they’re actually profitable yet.  And that’s just fine with the people footing the bills.  Sounds nuts but it will all make sense in minute. Or three…

What would you do if you went to work every day with almost no limitations? Tools, money, ideas – nothing really holding you back?

It’s a situation to which many would instantly want to switch if given the chance, but with which almost none of us can truly identify, and most likely most of us never will.  But it’s pretty much the business-as-usual case for Trinchero’s young winemaker Mario Monticelli.

That’s because Mario works for Bob Trinchero, who owns the Sutter Home empire and the guy whose family name has been tied to wine in some way/shape/form for over 100 years (Bob Trinchero was recently inducted into the Vintners Hall of Fame, a choice that I like to think of as a nice little reminder that while we all like to wax poetic over the tiny fine wine market, it’s the Fres, Sycamore Lanes, and White Zinfandels of the world that really make this industry GO).  Interestingly, Trinchero’s beautiful St. Helena winemaking property has the new-kid-on-the-block, no-expenses-spared feel despite Sutter Home having about as deep a set of historical roots in the Napa Valley as any other producer along Highway 29.

“It’s a dream job,” Mario told me when I visited in February. “But it also means you have no excuses!”…

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Tim Mondavi’s eyes betray almost everything in their expressiveness; probably more than he realizes.

One moment, when recalling some memory or detail of spearheading the development of Opus One, they might be bright, almost dancing, even though his demeanor is serious and workmanlike – as if there’s something fond and comforting about revisiting the time for him.  The next, they’re sharp and piercing despite his relaxed posture and polite phrases (in this case, when I mentioned someone in the CA wine industry with whom I suspect Tim doesn’t see eye-to-eye).

Occasionally eyes, words, and demeanor align like stars in a constellation: for instance, when Tim recounts – using a rather damn good Godfather impersonation – his frustration in once having to hold up a large canvas over a series of days in Mondavi’s famed To Kalon vineyard so that his daughter, Chiara, could finish painting the image (titled “Light  of the vine”) that would grace the label for his budding high-end red wine project, Continuum.

I spent the better part of five hours picking Tim Mondavi’s brain on a sunny day in late February, when visiting Continuum’s Pritchard Hill estate as a lunch guest; as far as Tim knew, I was coming to get a taste of the 2008 vintage of a wine brand that I’ve already publicly praised as being well-worth seeking out even if it is pricey. But as far as I was concerned, class was in session, the topic was the history of Napa winemaking, and I was the student.  I just had to convince Tim – who has been around since the earliest days of the development of Napa’s modern fine wine industry – to start teaching.  Not easy – but turns out it was well worth the effort.

Lesson one: the only living things in the Valley with more wine-related history than the Mondavis probably have wood for arms and grapes for children; that history doesn’t guarantee great wine, but it sure as hell doesn’t hurt your chances any.

Sunny days on Pritchard Hill, in Napa’s eastern ridge, provide for a glorious view (Oakville and Lake Hennessey are a stone’s throw away, and on a good day you can pick out buildings in downtown San Francisco), so we took to a 4×4 and toured the forty-odd acres of Continuum’s vineyard plantings, on land that once belonged to a former marine biologist.  Stopped for a moment at a spot that overlooks the estate’s farmhouse, Tim recalled how his father reacted to the site.

“In 2008, just before my father left for the great vineyard in the sky, we took him up here to see the vineyard, right before we purchased it,” he said, pointing directly to the spot where he helped an ailing Robert Mondavi take in the view. “He was in a wheelchair by then, and he couldn’t talk much.  But when he saw this vineyard, his eyes lit up.”

That explains the eyes, right?…

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The Scarecrow becomes Mrs. King of Napa Cult Cabs at Premiere Napa Valley Auction 2011, and you get to see the action in today’s vid.  The record-setting winning Scarecrow bid is featured, as is a compelling one-of-a-kind wine story by Casa Nuestra (and lots of purple teeth)!

Some of my tasting notes are featured below after the jump, so stick around and check them out after you watch!

(reviews after the jump)…

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