One of the speaking engagements where I scared everyone sh*tless with tough luv for which I was hired earlier this Summer was recently given a write-up in the Corks And Forks section of The Columbian’s website. While I am flattered at the positive mention, I thought it worthwhile (because, hey, I need to kill time…
Tag: wine and social media
Not Seeing Bottom Line Impact From Wine Social Media Efforts? Then You’re Using It Incorrectly!
Disappointed that your wine sales aren’t seeing an impact from your social media efforts? Then this study of the social media impacts experienced by nearly 400 U.S. wineries strongly suggests that you are approaching social media incorrectly. Which will come as a surprise to exactly.no-one who reads this big regularly. http://www.winebusiness.com/news/?go=getArticle&dataid=135492 A quick quote: “The…
Does The Wisdom Of The Crowd Provide Better Wine Reviews Than The Experts?
[ WARNING: following is one of my lengthy diatribes. If you’re the lazy and impatient busy type, skip to the summary! ] Do you believe that fine wines are multi-faceted? What I mean is, do fine wines change over time, present different shades and complexities of aromas and flavors? Well… duh… If you agree that…
Wine + Digital: If This Doesn’t Blow Your Mind, You’re Not Paying Enough Attention
My friend Paul Mabray, of Vintank, recently gave a keynote address at an event held in Dijon, France, called “The Perfect Storm: How digital tools are forever changing the way we sell and market wine.” I didn’t attend (alas), and I’ve no affiliation with the event apart from a random one: its organizer (another friend,…