A few days ago, I received an email containing a unique (for me, anyway) request: “On your page you have a special photograph of Sammy Argetsinger. Can you email me a high resolution copy of that picture? I would like to frame it and I know a local wine owner in Hector wants one to…
Category: wine news
Why Everyone Hates Us
Because… well… THIS: Wine geeks and wine pros are taking it on the chin right now (for a hilarious and totally NSFW example, have a listen to this podcast by Internet comedy icon Maddox). We are accused of just about everything uncool, from being fond of snobbery to displaying nepotism to having bullsh*t jobs to…
Not Seeing Bottom Line Impact From Wine Social Media Efforts? Then You’re Using It Incorrectly!
Disappointed that your wine sales aren’t seeing an impact from your social media efforts? Then this study of the social media impacts experienced by nearly 400 U.S. wineries strongly suggests that you are approaching social media incorrectly. Which will come as a surprise to exactly.no-one who reads this big regularly. http://www.winebusiness.com/news/?go=getArticle&dataid=135492 A quick quote: “The…
Investing In Fine Wine Is (Still) For Fools
We have (rather strong) anecdotal evidence that purchasing fine wines as investment vehicles is, for most people, an absurdly bad idea. Those examples, as strong as they are, could be criticized as falling under the “fallacy of small numbers” category, however, which might lead the hopelessly duped eternal optimists out there to conclude that in…