Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…
Category: going pro
Talkin’ ‘Bout Their Wine G-G-G-Generation (Millennials And Wine At WBC11)
Those of you planning on attending the upcoming 2011 Wine Bloggers Conference in Charlottesville, VA will have your choice of interesting break-out session panels during the afternoon of July 22nd. I’ll be moderating one of them, titled Millennials and Wine. Millennials are Democratic (by a slight majority), thoroughly on-line and plugged daily into social networking…
Is It Time For Wine To Get The Like Button?
We wine geeks review wines in all manner of differing ways. There’s nearly as much variety in those review systems as there are in wine styles. Points. Stars. In my case, grades and badges. And we’re social about it, too – CellarTracker.com is pretty much the world’s largest wine review repository at this point (closing…
A Search For The Soul Of North American Wine Writing (Via South American Wine)
I think traditional American wine-writing may have totally jumped the shark. Yeah, I am actually going there. And yeah, it will probably take around 1100 words. You see, last week marked my (extremely) long-overdue second contribution to Nomad Editions’ iPad wine magazine, Uncorked. The long-overdue part is entirely my fault – things have been busy,…