“That was an interesting concept for me,” Jeff Slater, Nomacorc’s Marketing Director, told us as he presented research findings on alternative wine closures; “winemaking continuing after bottling.” A few weeks ago, I and a small cadre of wine press toured Nomacorc’s Zebulon, North Carolina manufacturing facility as media guests, meeting with their upper brass and…
Category: commentary
Millennial Wine Marketing Misfire (Note To High-End Vino Producers: You Don’t Have An “Entry-Level” Wine)
If you’re a wine producer and calling, say, your refreshing but probably overpriced (c’mon, let’s be honest) $35 Sauvignon Blanc an “entry level” wine, you might be missing the trick with both the older (now in the 30s) and younger (just reaching legal drinking age) Millennial generation. That conclusion isn’t based on reams of hard…
Have You Ever Had A 16 Percent ABV Wine That Was Really Balanced?
With all my talk recently about alcohol not being anywhere near as important factor in quality wine as overall balance, I asked myself a tough question in the wake of that talk, and I couldn’t come up with a good answer. When was the last time you’ve had a wine that was over 16% alcohol…
Getting Hip At The Washington Post, And Raiding The Wine Expense Account With Ornellaia At Playboy.com
A couple of weeks ago, I cropped up in two totally unrelated places on the “Global Interwebs” – Playboy.com (which you expected, right?) and The Washington Post (which, admit it, you didn’t expect). The Washington Post article, titled Some wineries adding a little hip to swirl, sniff and sip routine, was one of those rare…