Articles Tagged wine movie
“We don’t want a square strawberry.”
So opines Ridge’s Paul Draper in the first half of Wine From Here, a documentary about (and at points a bit of a commercial for) the budding natural winemaking movement in California (I got a sneak peak by invitation from one of the filmmakers, Martin Carel of Wino Brothers Inc.). The trailer is embedded below for your viewing pleasure.
The film will be screened in L.A. in a couple of days, followed by a tasting of natural wines with winemakers featured in the film at BUZZ Wine / Beer Shop – and if you buy tix to the event online you’ll get 1/3 off the full price by using discount code “1WD” at checkout!
Draper’s comment above is in reference to (what I think is) the strongest selling point behind natural winemaking: consumers ought to know what they are getting when they buy a product, and in the case of wine sometimes they are getting a lot more than just fermented grape juice, primarily in the form of various additives (for more on that topic, and for a rough definition of natural winemaking itself, see my review of Alice Feiring’s new book – she makes several appearances in the film, by the way). And as we know well, consumer sentiment is king, and will play a large part in whether or not the natural winemaking movement gains any serious traction in the wine biz and becomes the vinous equivalent of the organic / slow food phenomena.
Based on the film (which is well-made, and is highly recommended watching for wine geeks), the natural winemaking movement sorely needs to emphasize its strong points, because it’s still touting a few tenets that hold less water than well-drained gravelly vineyard soils…
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Sommelier and wine educator Charlie Arturaola and film directors Nicolás Carreras & Sebastián Carreras may just be putting together the most intimate wine movie yet made, and one that finally may have just the kind of reality-show crossover appeal to gain success among wine pros, wine geeks, and non wine-lovers alike.
At least, that’s the sense that I got from viewing the well-made trailer for El Camino del Vino (“The Ways of Wine” – with “Ways” taking on multiple nuances of meaning).
Like all promising films, El Camino del Vino starts with disaster and conflict, and promises to end with redemption. For wine pros and budding wine enthusiasts, the premise of the film is particularly terrifying (emphasis is mine):
“Charlie travels to Argentina invited to do tastings at the prestigious Masters of Food and Wine event at the Park Hyatt Hotel in Mendoza. Before the festivities begin at the Masters, Charlie is shooting a publicity spot for a wine and disaster strikes. The combination of the pace of the shoot and a red dye used to enhance the photographic contrast and deepen the color of the wine, provoke the complete loss of his palate.”
I imagine that the loss of Charlie’s ability to taste wine critically echoes a deeper fear for many, many people in the modern industrial working world: What do you do when you lose the very thing upon which you rely to make your living?
I’ve met Charlie and he is warm, friendly, knowledgeable and approachable – exactly the kind of guy to whom you wouldn’t want this sort of thing to happen. And it didn’t – not in real life, anyway. But based on the trailer for El Camino del Vino, Charlie puts in a convincing performance, especially for someone who makes his living on wine and not via acting. After seeing the trailers, I’m stoked to try to see this film when it gets released in August.
I caught up with Charlie last week (via e-mail and in-between trips for both of us) to briefly talk about the film and how he went about playing the part of himself. Check out the trailer and the short interview below…
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It’s often been cited that all 50 U.S. states make wine in some capacity (though not all make their wine from grapes). But outside of CA, WA, OR, and NY, only a handful of the remaining 46 states have any real public eye affixed on them in terms of seeking out quality wine. VA, PA, and TX are among the ‘second tier’, but few are running out to scoop up FL wines just yet.
Same with AZ. However, a couple of prominent AZ folk have been out to change the world’s view of the Arizona wine scene.
On February 19th, another wine film hits the big screen: Blood Into Wine, directed by Ryan Page and Christopher Pomerenke, chronicles the efforts of Tool front man (and Caduceus Cellars owner) Maynard James Keenan and Page Springs Cellars owner Eric Glomski to bring recognition to the budding AZ wine industry.
According to www.azstronghold.com, the joint venture of Keenan and Glomski, their mission is “to put Arizona on the fine wine map.” It looks like they’re bringing out the full PR machine to help them, and the movie will feature guests such as hotter-than-the-AZ-desert-itself Milla Jovovich. Wine Specatator’s James Suckling also makes an appearance (but I don’t think he’s hot).
Will Blood Into Wine do for the AZ wine scene what Sideways did for CA Pinot Noir? I suppose we’ll find out in February, but I wouldn’t go out and liquidate the 401k and bet it all on AZ wine industry stock just yet. Keenan has star power and street cred, and Jovovich has powers of extreme hotness, but it’s unlikely that Blood Into Wine will see distribution that is closer to the levels of Merlove and Mondovino than Sideways or Bottle Shock. But it just may leapfrog the publicity factor of AZ a few years when it comes to fine wine recognition, or at least brand recognition for Keenan and Glomski’s wineries.
Got an opinion on AZ wine, wine movies, Tool, Suckling, or the hotness of Milla Jovovich? Shout it out in the comments!