Articles Tagged social media

Why Social Media Advice From Traditional Wine Media Is Almost Always Wrong

Vinted on November 19, 2013 binned in best of, commentary

[ Editor’s note: the following screed is nearly 1500 words long. The Cliff Notes version, for those who are in a hurry: be very careful about where you take your advice regarding wine and social media, lest you miss out on worthwhile authoritative voices/resources (as a consumer) or miss opportunities to build brand awareness and acquire customers (as a producer). ]

There’s no delicate way to breach this topic, and so I’m going to risk pissing off a lot of people by jumping right in and starting it this way:

From whom should you take your social media advice? Choose one of the options below:

1) Someone who ran Internet web hosting for some of the most successful brands in the history of social media (including Skittles, Snickers and M&Ms), who makes $0.00 from social media consulting, and who bootstrapped his way from total unknown to authoritative in the wine space completely via online channels,

or…

2) A traditional media outlet source that has little or no experience operating in social media channels, has a vested fiscal interest (advertising) in pushing wine brands away from inexpensive social media channels and into (more expensive) print advertising spending, and who publicly decries social media / blogs while at the same time advertises on those online channels and repeatedly asks those same blogs it decries to cover its events and press releases?

Hello… Paging Ralph Nader…!

The answer seems ludicrously straightforward, and yet I regularly watch wine brands go with #2, potentially to the detriment of their long term bottom lines. And yes, for the record, I’m the guy in the first example above, but that’s not central to the point – you could substitute anyone in the #1 slot with both social media and wine experience, like Paul Mabray of Vintank, for example. The point is that wine brands accord far, far, far too much weight to the social media prognostications and pontifications of OpEd pieces, newsletter introductions, and blog posts from staff members of traditional wine media. These media folks are often fantastic tasters, great writers, and immensely intelligent people who routinely, somehow, manage to make themselves sound like complete idiots by holding a bully pulpit sermon on topics about which they know almost nothing. It’s like eighty year old men talking about teenage girls’ high school fashions, or ten year old boys talking about prostate health or political voting strategies.

Seriously, people, this is getting embarrassing

Read the rest of this stuff »

89

 

 

The Ten Most-Shared 1WD Articles Of 2012

Vinted on December 27, 2012 binned in best of

As 2012 draws to a close, we continue the overlooked-due-to-hangover tradition of wrapping up the most popular 1WD articles of the year.

This list serves two purposes: a chance to highlight a “best of” from the 1WD content over the past year, and a nod to the engagement of folks like YOU, which makes a site like this worth revisiting. Also, it allows me to take a sort break from creating new content here (ok, three purposes!), which you might not like but I’d argue is required (well-deserved is debatable).

We’re sticking with ten once again this year, which sadly is more victories than my Steelers were able to conjure up this season.

Also, the shift away from comments and towards social sharing continued this year, and so I’ve decided to highlight the 1WD posts that you deemed most worth sharing with others throughout the past year. I’ve a done a (very) rough calculation of that across Twitter, the Book of Face, and the unwanted step child of social networks, Google+. The result below (after the jump) is, I think, pretty much in order of ascending social sharedness, but is not necessarily indicative of the most-commented posts (the focus of previous year-end 1WD wrap-ups) nor the most viewed (those numbers would pale in comparison to my Playboy.com gig anyway, which is much, much, much more a reflection of the insane amount of people visiting the PB site than it is a statement on my writing abilities).

Anyway… on with the show!

Read the rest of this stuff »


 

 

This Is Me Totally NOT Lightening Up On Wine And Social Media

Vinted on March 7, 2012 binned in best of, going pro, wine 2.0

Actually, it’s not social media and wine that I’m going to be talking about here – it’s social media and engagement. Engagement with actual people who actually spend their actual hard-earned cash for the purpose of drinking actual wine…

It’s taken a while for me to respond to this plea for me to lighten up when it comes to social media’s place in the wine world. The delay is mostly due to me having been on the road, and otherwise waiting for the Universe to present a pertinent example of what I was talking about (it didn’t take long – more on that in a minute or two).

I’m not lightening up. If anything, I think we all should be making more of a fuss over this stuff, not less.

The best responses I can give to any challenge on the power of engagement in the wine world come from my own experiences. So let me talk to wine producers directly here for a minute or two (…or fifty), and share some of those experiences with them. It will sound harsh at times, but that’s because I keep hearing arguments that are the equivalent of telling me that my experiences didn’t happen, and I’m not a psychotic (at least, not yet) so there’s definitely something a bit screwed up here. And most of what I’m saying is not unique – it’s been said by others, I’m just culling many of the points together.

For those that don’t want to wade through the damn-near 1800 words that follow, the bottom line is this: if you are producing wine, and in this day and age you are letting someone like me (or any critic) dictate the majority of your brand message to current and potential customers in online engagement channels (twitter, facebook, etc.), then you need to audition for a Jim Henson Company project, because you’re acting like a Muppet

Read the rest of this stuff »

134

 

 

Wineries and Social Media: A Totally Unscientific Case Study (Franciscan)

Vinted on January 28, 2010 binned in commentary, wine 2.0, winemaking

A funny thing happened on my way to the 2010 Pro Wine Writers Symposium.

I did some research, and found what I was looking for, just not where I expected to find it.

Since my Symposium fellowship was underwritten by Franciscan, I’m planning on a visit to the winery when I’m in Napa next month.   So I was digging around on the ‘global interwebs’ to get my bearings on all things Franciscan before the visit.  Reasons being that I wanted to get a solid starting point of Franciscan knowledge from which to branch out when I ask them questions and generally get all, you know, in-depth on them (you know how I am); also I’m a total geek and that kind of stuff is fun for me.

Not that I am without some knowledge of Franciscan – I’ve tasted some of their flagship wines, and their website is chock full of background on their Napa legacy (and with a past that featured Agustin Huneeus and one of the first real “Meritage” wines, your bragging rights around having a ‘legacy’ are pretty safe) and their take-it-to-perfectionist-extremes focus on blending.

As for what’s happening now (and I mean, right this second) at Franciscan… not so much.  I didn’t find anything at their website to connect me to the current happenings of the people there.

Nada.

I did find some of that information, though – just not at Franciscan.com, and not without a bit of digging…

Read the rest of this stuff »

11

 

 

The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com

Google+

Labels

Vintage

Find

Sign up, lushes!

Enter your email address to subscribe and get all the good stuff via email.

Join 40,254 other subscribers

Gravityscan Badge