If you live in the U.S. (and chances are high that if you’re reading this, you are in the U.S.), then it’s likely that you’ve been drinking some low-priced Malbec wine lately.
Don’t take my word for it – for some hard data on Malbec drinking trends in the U.S., you can check out a recent article by Laura Saieg on WineSur.com:
“According to a report issued by Nielsen, in the last 52 weeks, the consumption of Malbec grew by 60%. This makes Malbec the best performing variety in the US market… In 2009, in spite of the pronounced decline of American economy, there was a consumption increase of 6 million cases with respect to 2008. Most of these cases were within the retail price bracket of under USD 10 per bottle. This was due to the fact that, in response to the crisis, consumers changed their habits and chose less expensive wines. Americans changed from consuming less expensive bottles to focusing on obtaining the best possible value. Restaurant wine sales fell by 6% to 9% this year as consumers, under tight budgets, stopped dining out and preferred to stay at home and buy wine at wine stores.”
Maybe you’ve had one (or several) of those extra 72 million bottles of Malbec consumed in the good ol’ U.S. of A. last year? Looks like we can’t get enough of the stuff.
What’s most interesting, from a marketing / consumption / trending standpoint, is that you probably had that bottle at home while overall you were drinking less expensive wine (in both senses of the term).
By any measure, that’s a big coop for Malbec producers during the global recession, and it will be interesting to see if the trend continues. It’s unclear from the WineSur.com article if most of the Malbec that we Americans gulped down was from Argentina, but it’s not unreasonable to conclude that.
Which might be why the French, who invented the stuff, are coming (possibly quite late) to Malbec bandwagon party…
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This is a guest post from frequent 1WineDude.com contributor Jason Whiteside, who recently attained his WSET Diploma in Wines & Spirits (with Merit). Jason recently returned from a trip to Argentina, cataloged below, in which he went inside Bodega Catena Zapata to answer the question “How Well Does New World Malbec Age?” His trip recap. coinincides nicely with an interview I recently gave for WineSur.com, in which they asked me about the state of Argentinian wine in the U.S. (for some reason, they left out my comment that Argentinian Malbec needs to prove its high-end age-worthiness… oh, well…). As an added bonus, Jason also gives us a peek inside the mind of your physician in the era of health care debate. Enjoy!
I recently spent a week in Mendoza, Argentina on a singular, secret mission assigned to me by The Dude: find out how well Argentine Malbec will age. The assignment seemed simple enough; I was headed to Mendoza anyhow as guests of Winebow and the Catena family. If anyone knew about the age-worthy qualities of high-end Malbec, it was the folks at Catena. What I didn’t know is how hard I would work to find the answer, and that I would have to rely on years of elite training in a secret language to get the answer.
Laura Catena isn’t just the President of Bodega Catena Zapata. Even with all of the responsibility that alone entails, she has a life outside of wine. She is also Laura Catena, MD, and an Emergency Room Physician at UCSF. When I uncovered this little fact about her, I knew I’d leave Mendoza with an answer to our collective Malbec question. You might not know this about me, but I was trained to speak DOCTOR.
It has been many years since I was a professional doctor-botherer. I don’t speak about it much, but it is indeed a part of my pre-wine life. Before my career in wine sales and education, I was a Pharmaceutical Salesman. Pfizer, Johnson & Johnson, AstraZeneca; I was trained by the best. Almost nine years of my life were spent charming receptionists, nurses, and anybody else in the way, just so I could get 45 seconds of a doctor’s time, in order to tell him/her some science stuff he/she already knew. The job was a big waste of time, but the sales training was priceless. And learning how to speak DOCTOR sometimes really pays off…
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