Articles Tagged intowine.com

Yeah, You Are Drinking Some F–king Merlot, Actually (Talking Merlot With IntoWine.com)

Vinted on October 17, 2018 binned in wine publications
Merlot Bordeaux vines

Merlot: “Stop picking on me, beeeeaaaatches!”

It’s been nearly fifteen years since a flippant diatribe that disparagingly mentions Merlot came from the mouth of Miles, the main protagonist in the film Sideways (based on the book of the same title by Rex Pickett).

That off-hand and NSFW comment had the unfortunate – and lasting – side-effect of sending U.S. Merlot sales into the toilet; so much so that I had been told over the years by many PR, marketing, and winemaking professionals that they either stopped putting the word Merlot on their labels (or at least  considered it).

But a funny thing happened roughly ten years after Sideways was released in theaters: consumers seemed to stop caring, and instead started to enjoy the fact that Merlot represented one of the best red wine bargains available. Of course, that didn’t stop the media at large from being late to the reporting party when it came to the “Sideways effect.” But whatever.

I mention this brief Merlot sales history lesson because for the past few years October has been declared the #MerlotMe month, in an attempt to bring renewed interest in the much maligned Merlot, and my friend Michael Cervin has quoted me in an article he recently penned for IntoWine.com that takes a closer look as all of the above, and whether or not f–king Merlot even needs its own f–king month. In that article, I basically state that “The Sideways effect has never been as outdated as it is at this moment.”

Look, here’s the scenario with Merlot, people: You can find better (i.e., cleaner, fault-free, varietally-correct, tasty) Merlot at every price point now, and in some cases (particularly in South America) at prices that have better quality-to-price ratios than ever before. While you have to pay larger bucks for the transcendent stuff (Michael rightly suggests La Jota Vineyard Co.’s Merlot as an example), you can still find excellent incarnations in the $30-ish range (another of Michael’s picks, L’Ecole No. 41 Estate Merlot, fits that bill, and makes a good argument for considering Merlot as Washington state’s second best red fine wine grape after Syrah). Even the last five years have seen better Merlot samples cross my critic-lips than ever before.

In other words, despite the temporary corrections afforded by the Sideways effect, Merlot is now exactly like every other f–king fine wine grape in the world.

Merlot is no longer an exception, and it’s high time we stopped acting like it is.

Cheers!

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The Times They… Uhm… Have Changed, Actually (Intowine.com’s Top 100 Most Influential People In The US Wine Industry 2018)

Vinted on August 8, 2018 binned in commentary, wine news
Intowine.com top 100 2018

Image: Intowine.com

Folks, we’re getting old.

It’s hard to believe that it’s been a full five years since my friend, fellow wine competition judge, all-around decent guy, and prolific author Michael Cervin assembled the last edition of the Top 100 Most Influential People in the US Wine Industry. So much has changed in those ensuing five revolutions around the Sun that it’s simply mind-boggling to consider the volume… wow, I’m only two minutes into penning this and I already need a drink…!

Intowine.com has recently published Michael’s 2018 version of that US wine biz influencer list, and as always the results are almost equal parts educational, seemingly-inevitable, and controversial (at least one of the names from this year’s list has been associated with infamous wine fraudster Rudy Kurniawan). While I don’t have detailed insight into how this list gets constructed, I do know that Michael has, in previous incarnations, canvased industry professionals of various stripes regarding who they see as helping to (directly or indirectly) move the markets when it comes to wine, and frequency of mention from those results was a key determinant for if and where names are placed on the list.

I think it’s worth unpacking the results of the 2018 influencer list, and so unpack them we shall…

Read the rest of this stuff »

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IntoWine.com’s Top 100 Most Influential People in the U.S. Wine Industry 2013 (And How Long Will No. 1 Stay No. 1?)

Vinted on February 21, 2013 binned in wine news

It’s that time of year, again.

Last year, Michael Cervin (with whom I later toured the wine scene in Crete) from IntoWine.com stirred up a minor sh*tstorm when he published the inaugural version of his list of the Top 100 Most Influential People in the U.S. Wine Industry.

We love lists, and we hate them. Hence the ensuing sh*storm: why was so-and-so left off? how could they place what’s-his-name so high up on the list? are these guys just attention-grabbing?… etc. My takeaway last year was that the list was “good for a pulse check, probably bad for anything more substantial than that.” I’m pretty much of the same mindset regarding the recently-published 2013 version of the list.

According to IntoWine.com, they don’t really have a strong agenda in compiling this list of influencers:

“Does influential mean people who move markets, impact consumers, inspire winemakers, form policy, and create debate? Yes… We merely define the Top 100 people, from winemakers to law makers, bankers to bloggers, and sommeliers to celebrities who influence wine; how it is made, marketed, perceived, sold, shipped, purchased, shared and consumed.”

Over the last year, not a lot of shuffling took place in the top 20 (I swapped places with Eric Asimov, which puts him ahead of me and therefore rights at least one wrong from the 2012 version!) – I’m not sure if that means that the wine biz in the U.S. is pretty stagnant from an influencer perspective, but the advent of the list is a god excuse for us to take a pulse of the U.S. wine biz in general…

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“Proof That Social Media Has Forever Changed The Landscape Of Wine?”

Vinted on February 1, 2012 binned in going pro, wine 2.0, wine news

Well… if this isn’t “proof that social media has forever changed the landscape of wine” (their words, not mine), then I’m not really sure what is.

2012-01-30_1523262012-01-30_152227a

Ok, so it’s not really proof, but it’s hard to deny the traction when someone like me makes the top 20 in a list like this. And #14?? Seriously?!? WTF?!??

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