Summer In The Bag: Putting Alternative Wine Packaging To The Cooler Test

Vinted on July 4, 2012 binned in holidays, wine review

In what has become an annual tradition within a tradition (which I suppose makes it some sort of Postmodern meta-tradition?), I’ve once again used my band’s appearance at the annual Summer Solstice music festival as an excuse to sneak in some “work.”

The work, such as it is, involves grabbing samples of wine in alternative packaging (bag-in-box, pouches, tetra-pack cartons, etc.), throwing them in a cooler, and sampling them the way that normal people do for wines built for on-the-go drinking; namely, drinking those wines under the bright sun, straight out of the cooler and poured into plastic cups and glasses, on the lawn, with picnic fare.

Seemed a perfect match for the 4th of July, anyway! Wish I could scream “queue the fireworks!” but by-and-large the wines I tried are best described as more capable than cause for celebration. The look on my face in the inset pic (taken by our singer/songwriter/guitarist Steve Liberace) can be used as a short-hand version of how I felt overall about this year’s alt packaging round up…

For starters, my previous challenge for producers to put fruitier red wines to be put into alternative packaging (Gamay would RAWK IT in that format, I’m convinced!) – those that can stand up to the chill of an ice cooler on a hot day – remains woefully unanswered in the U.S. market (at least as far as those making it to my sample pool are concerned). Instead, we’re seeing more of the ubiquitous Chardonnay and Cabernet Sauvignon, with continued mixed results.

I get that those varieties are recognizable and hence good candidates for bulk wine. But most bulk Chard goes flabby once the chill wears off, and most bulk Cab goes astringent once the temperature breaks the 80s.

Having said that, I can give some minor props to at least one red in my lineup, CalNaturale’s 2008 Paso Robles Cabernet Sauvignon, made from organic grapes, which runs about $7 for 3/4 of a normal bottle in a flexible Tetra-Pak carton. The packaging handles the stuffed cooler situation with ease, and the wine, while quite simple, packs a good bit of Paso Cab’s gritty, spicy red berry flavor while remaining fresh and avoiding feeling too concocted (wish I could say the same for their Mendocino Chardonnay, which I’ve sampled multiple times in multiple settings and remain underwhelmed each time).

This year’s version of the experiment also confirmed for me that boxed wine, while a decent value in terms of the amount of simple, refreshing wine for the price, totally sucks for the cooler. Which is a shame, because the wines can be crowd-pleasers, and the large format begs to be shared, but they’re mostly still built for the fridge: bulky packaging that deteriorates quickly in the wet environment inside a cooler.

Octavin has been hitting the revived bag-in-a-box category pretty hard lately, with the non-vintage South African “Herding Cats” Chenin Blanc/Chardonnay blend being one of the latest entries. It’s not as tasty or balanced as their bottled vintage versions, but I dug that it actually retains a slight bit of Chenin’s wooly character while still delivering decent tropical fruit. At something like $24 for a 3L, you’re getting what you pay for (and probably a hair more, really, but just a wooly hair!) when you consider that it breaks down to something like $1 and change per glass. [ Insert your own joke about cougar juice and cool cats here. ]

The most enjoyable and gulp-able of the alt packaging group this year turned out to be Pepperwood Grove’s non-vintage, nineteen dollar “The Big Green Box” Chardonnay. Yeah, it’s pretty woody, and has a bit too much vanilla bean action, but the green apple fruit was crisp and refreshing; while that’s probably not enough for the more discerning dinner table, that’s certainly enough to please a lot of people at a party or picnic (the author included) who are looking for a simple sipper when the wine is cold and the sun is warm. In the end it’s a slightly-better-than-average wine, but at $5 / bottle it’s also a better-than-average bargain.






  • MyrddinGwin

    Hey, Dude! Happy Independence Day!
    Speaking of alternative packaging, have you ever tried wine in a can? I've only tried it once, and unfortunately, the only thing I remember about it was that it was a pretty decent strawberry and raspberry-fruited red. Francis Ford Coppola's winery does a sparkling in a can–have you tried it? Also, if someone took a slightly sparkling, sweet wine like Moscato d'Asti and put it in cans, and then brought these cans to a festival on a warm, sunny day, what's the chance that there would be any left at the end?

    • 1WineDude

      MyrddinGwin – I've tried the Coppola Sofia sparkling in a can and wasn't a big fan, but that was some time ago so I'm totally willing to try cans again to see if/how things have progressed since then. As for Moscato in cans from a cooler on a hot day… I certainly wouldn't bet on any being left over. As I'm fond of asking, which would you prefer to drink after doing yard work in the baking sun for 5 hours: a 15% abv $100 Cab, or a chilled White Zin? ;-) Happy 4th!

  • clay h

    My most memorable box wine: On a company trip to the loire a few years ago someone grabbed a 5lt box of muscadet at Domaine de la Pepiere, which was quickly re-named "the buscadet" as it rested within easy reach of all on the bus…

    • 1WineDude

      clay – ha!!

  • gabe


    my strategy has been to take the wine out of the box, and go for "wine-in-a-bag". it has worked well in enough in a cooler that i will be trying it on a backpacking trip in a couple weeks – i'll let you know how things go. while i'm not sure it will be perfect, the idea of spending three days in the woods with four bottles of wine and no glass was to good to pass up!

    • 1WineDude

      Gabe – thanks, have a great time and I'd love to hear how it works out. The bags are really interesting and the tech behind them is pretty fascinating, since they have to be somewhat permeable so that the bag will collapse at the proper rate and not allow too much air in when the wine is poured, but also they can't be too permeable or the shelf life would be terrible, etc. I should probably plan a post about that actually… Cheers!

      • gabe

        that would be great. now that you've written a blog-post about alternative packaging for the masses, maybe you can write one for us insufferable wine-snobs. I've been really curious about wine in kegs, and am always interested in the old bag-in-box.
        of course, my favorite way to drink wine is straight from the bottle :-)

        • 1WineDude

          Gabe – straight from the bottle certainly works! :) Cheers!

  • Todd - VT Wine Media

    Dude, a couple of issues ago, Wine Business Monthly covered a new product that is a refillable wine bag…may even be the same people who make inserts for CamelBak. Their back issue search engine did not surface it, so I'll see if I can find it in the pile at home. Was reasonable priced, and could be a good way to take your favorites rather than shopping based on the packaging.

    • 1WineDude

      Todd – please comment back here if you find that. LOVE that idea. Barbera and Gamay, here we come!

  • Drew Stofflet

    Yum, dude!

The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com





Sign up, lushes!

Enter your email address to subscribe and get all the good stuff via email.

Join 37,162 other subscribers