Today marks the 67th (!) edition of Wine Blogging Wednesday, and I’m honored to be hosting the event again.
For those playing along at home, the gist of WBW is that it brings together multiple people across the wine blog-o-world to review wines on the same date based on a unifying theme. For #67, we chose “Seeing Red For The First Time” as the clarion call of united wine geekiness (a.k.a., “the theme”). Here’s how this shin-dig goes down:
To participate, you’ll need to pick a red wine that you would use to introduce a white wine drinker to red wines for the first time. Think of a person that only ever drinks white wine, and answer the question: What Red Wine would I use to convince that white-wine-only person that they should also drink reds?
Include a review of the wine, and be sure to tell us why you chose that style of wine, or that wine in particular (or both).
A potentially challenging but fun theme, I hope – and I can’t wait to see what you’ve all come up with to try to tempt white-only drinkers over to the Darker Side, so to speak.
My choice, of course, was picked out quite some time ago since I had some advanced notice of the theme, but I had a trickier time than I’d expected in fulfilling my WBW duties. In fact, while I wouldn’t call my attempt a total failure, I’m pretty sure it ain’t a total success, either.
But before we get into the wine itself (which was not a media sample this time), let me unravel for you the tapestry of my logic on this puppy…
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At the 2010 Professional Wine Writers Symposium (yeah, I know… that topic again?!??), the Napa Valley Vintners (a non-profit trade organization that promotes its members wines and the region as a wine powerhouse generally) hooked us (the attendees) up with wines produced by their various association members. A couple of random bottles of what-have-you in the SWAG bag, basically (I think mine contained a Cakebread Cab and Lieff Cab as well).
At one of the “Postprandial Hospitality” (read: “after-party”) tastings, a few attendees noticed a slew of goodie bags stacked in the corner of the room. They were, apparently, extras, and we were encouraged to grab wines out of them as samples if we liked.
I used it as an opportunity to rummage for labels that I hadn’t had opportunity to taste yet – which is becoming more difficult for me when it comes to California wine – and managed to find a few intriguing bottles. One of which was a wine named FOURTEEN from 13 Appellations.
Clever, I thought, probably mixes juice from all of the Napa AVAs. Then it was back to the madness of the Symposium and Premier Napa Valley. FOURTEEN was relegated to a bag, then a box, then to the OAK airport luggage system and the belly of at least two different Southwest airplanes before being shelved unscathed into my basement.
Of course, I’m late to the party (as usual) and it turns out that 13 Appellations has been doing this since 2002, dedicating the wine to the late husband of one of their partners, Kristi Seitz of Brookdale Vineyards. Leave it to me to casually bump into a budding Napa Valley institution, as it were.
Whatever, I was just lookin’ for some tasty juice, alright?!??
Anyway… After retrieving the bottle of FOURTEEN several days later from its temporary cellar banishment, I became much more intrigued about the concept of this wine. After all, this is something that could bring together some of the best aspects of Napa’s diverse soil and temperature profiles; or it could be something that tries so hard to be everything that it ends up being a nothing; instead of transmitting a sense of all Napa places, it might convey a sense of being from nowhere in particular.
So, which is it? How is this wine?…
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I was recently contacted by Rachel Lewis, who is currently working on a marketing master thesis centering on consumer preferences in the US wine market. And YOU can help!
According to Rachel:
“I am currently doing my marketing master thesis for the Aarhus School of Business located in Aarhus, Denmark. I am originally from Minnesota which is part of the reason I wanted to focus on the US market.
I have always had an interest in wine and an urge to learn more so I thought this would be an excellent opportunity. My thesis is focusing more on the consumer aspect of the wine market. Essentially, the reasons why people are buying the wine they buy.
Wine drinkers (your blog readers) should want to fill the survey out because it is essentially a way for them to tell these wine makers their purchasing behaviors and wine preferences. For people who strongly purchase based on the origin and grape of the wine, marketers will be able to define this segment and market specifically to it. It is a way of matching the products to the right consumers. So consumers (wine drinkers) are aware of the products (and buy the products) that align with their preferences.”
Rachel expects to have the results of the data available in about a month, which I plan to share here if possible. So, if you can spare a few minutes, fill out the survey and have your say about how wine should be marketed to you so you can get closer to the type of wines you really want.