Last weekend, I sat on a panel at the 2012 Wine Bloggers Conference in Portland, OR, discussing wine blog monetization – what works, what doesn’t, and what you need to consider to monetize both your blog’s website and your blog’s brand.
Below is a video that I recorded in Santa Barbara wine country just prior to flying to Portland for the conference, and you can treat it as the expanded version of the talk that I gave at WBC12 (for those who were there, I told you that you wouldn’t have to take notes!). Want to know what I’ve learned about making money in the wild west territory of the ever-changing online wine world? Have a seat and take a view.
Some people are either too intelligent or too timid to criticize programs from which they’ve benefited. That’s usually a smart play when it comes to things like awards, because criticism can undermine those accolades and potentially reduce their value to those who have received them.
But with the 2012 Wine Blog Awards winners announcement being imminent (the reveal will be this week at the 2012 Wine Bloggers Conference in Portland, OR), I felt the timing was right to exercise both my lack of intelligence and timidity, and to share some of what were, to me, the most glaring omissions from the list of WBA finalists this year.
It’s not that I dislike the WBAs, the WBC, its organizers, etc. And it’s not that I want to take anything away from accomplishments of the finalists for the WBAs this year (hell, I’m one of them!). The opposite is true, in fact – it’s because I believe so strongly in the awards, and want to see them continually improve in meaning, scope and impact, that I felt compelled to give props where I thought they were due but had not yet translated into WBC love (look, I’m still a wine consumer and a wine blog fan, here, okay?).
So… here are four wine blogs whose omissions from the 2012 WBAs has caused me a fair amount of both consternation and puzzlement (though to be honest, it wasn’t so bad that a few glasses of Champagne couldn’t cure it… temporarily)…
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Chances are pretty high that, if you’re reading this (and you’re reading this), you are a wine geek.
And by “wine geek,” I mean that you are atop the U.S. wine consumer pyramid (that’s if you’re living in the U.S., of course – those of you outside the U.S. are just gonna have to play along on this one). As in, the tippy, tippy, holy-crap-it’s-a-looooong-way-down-from-here, tippy-top of the pyramid.
And it doesn’t even matter if you consider yourself an avid oenophile or not – simply by virtue of treating wine with any semblance of importance in your life, you’ve firmly entrenched yourself in wine-geek-out territory, at least when compared with the general consumer-going public in America.
And don’t worry about it…. because it’s okay.
In fact, I’m going to explain why that’s not only okay, but that you ought to revel in the fact that you are in the upper echelon of the wine-buying U.S. public. In fact, I’m going to explain why it’s downright awesome. After a bit of exposition, of course. C’mon, you think I’m gonna let this thing go under 1300 words? Are you nuts?
It all came to me after day one of the 2011 Wine Bloggers Conference, during a steamy, 8-billion degree, 5000% humidity evening in downtown Charlottesville (I might have exaggerated that last bit), in which a bleary-eyed (due to travel-, conference-, weather-, and wine-induced-fatigue) yours truly took part in an off-premise “fireside chat” on the topic of Wine & Tech, which eventually turned about as heated as the sweltering northern Virginia night.
The event was organized by wine industry think-tank group Vintank and Crushd (the team behind a newly-released iPhone wine-journaling app). Thankfully (since most of us were already melting through our clothing) there was no actual fire was lit at the host venue (Orzo Kitchen & Wine Bar), and to assist (as if we needed it) getting our tongues wagging and opinions flowing, there were several interesting Rioja wines being poured courtesy of Vibrant Rioja (I can now attest personally to the tastiness of a well-chilled 2010 Marques de Caceres dry white Rioja on a stiflingly sultry Virginia Summer evening, by the way)…
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