Posts Filed Under interviews
What Is The Job Of The Winemaker Today?
Simple question, right? “Duh! To make wine!” you might be answering to yourself. What could be more simple than that?
But real wine lovers, and real winemakers, know better; they know that almost no other query could be more complicated, opinionated, difficult, thought-provoking, or (hopefully!)invigorating to answer.
Which is exactly what drove me to ask it.
If there’s one thing I’ve learned after visiting hundreds of winemaking outfits of all sizes all over the world, it’s that no two winemakers ply their craft in exactly the same way, or with exactly the same ends in mind, or exactly the same attitudes. But one thing in that world is consistent: the majority of those same people invariably have passionate stances on both the How and the What of their jobs as winemakers. Theirs are the kinds of viewpoints that make for fascinating reading – and even more fascinating discussion and debate.
I wanted a techy interview, but one with passion, soul, and life . – in the hopes that it would fascinate, entertain, educate and maybe even get your wine blood boiling. To that end, I’ve staked the decks significantly in favor of passionate discussion by posing it to Matt Powell, the force behind Lodi’s Draconis Vineyards. Matt’s wines are focused and powerful – just like his viewpoints. He’s active on social media, is a big fan of comics, and takes his wine very, very seriously; case in point – visitors to the Draconis Vineyards at one point were greeted with the following message:
“I have no lists, clubs, or membership bullshit.”
Matt’s take on the job of the winemaker today? It’s just as straightforward, opinionated, and fascinating as you’d expect form the person who authored that welcome message, and who told me this about a recent vintage: “I tossed the entire 2009’s; weren’t good enough.” A review of one my faves of Matt’s wines follows our interview. Enjoy!…
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During my March jaunt to South America, I spent my birthday at the Santiago home of Derek Mossman, the man behind Chile’s Garage Wine Co. and iconoclastic director of MOVI (Movimiento de Viñateros Independientes, or “Movement of Independent Vintners”).
Think of them as the collective vinous mice, who are making tiny amounts of hand-crafted wines and are roaring at the Chile’s modern winemaking industrial lions in an area dominated by a (very) small amount of (very) big players who make (very) massive quantities of wine. They count among their ranks a Swiss lawyer, a French photographer, a former submarine maker and a Scottish miner – not exactly your typical band of Chilean winemaking bothers (or sisters).
MOVI have been making a splash lately, releasing wines that are garnering increasing amounts of critical acclaim (guilty! – see my faves below after the jump) and news coverage. In the long-overdue return of 1WineDude Radio podcasts, I talk to Derek about where MOVI sits in the grand scheme of the Chilean wine industry, the over-oaking to hell of wines generally, what makes truly authentic wine, and whether or not MOVI is achieving its vision of “effort and dreams put into the bottle.” Trust me, this guys is good for a controversial quote… or two (or ten). Enjoy!
1WineDude Radio Episode 7 – MOVI
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In today’s episode, you get highlights from wine personality and social media / business guru Gary Vaynerchuk‘s keynote speech at the synthetic cork producer Nomacorc-sponsored "Marketing to the Next Generation of Wine Consumers" conference that took place in Napa last week (at the beautiful Culinary Institute of America in St. Helena). They are things the wine industry probably doesn’t want to hear – but they desperately need to hear them.
I was part of panel at the event, in which we riffed on the main themes espoused by Gary in his fantastic keynote speech (which delivered some much-needed stern messages to the Napa wine industry – for a distillation of some of those messages, check out my article later this week on the Wines.com blog). If anyone who attended still thinks that Gary isn’t the real deal after his keynote, then they have their heads shoved into a part of their anatomy that requires a belly-button-window installation for them to see what’s really going on. Most importantly, Gary also finally admits that I am a handsome man (though I refrained from asking him to sign my chest as one male attendee did – thankfully I did NOT get that on video).
In today’s vid (at the 10:10 mark) I interview Gary about his new book, The Thank You Economy (a book that, well, crushes his previous release Crush It! and is Seth-Godin-level good – and will certainly further brighten his already-nearly-blindingly-brilliant star in the social media space). I also get his take on how different wine regions of the world are performing in terms of engaging their customers (hint: not well).
Enjoy (and make sure to get Gary’s new app at DailyGrape.com while you’re at it)!
By the way… Nomacorc makes a synthetic wine bottle closure that you can actually extract pretty easily with a corkscrew, so if I were a natural cork producer I’d be worried right now(although in that case I’d already be worried, having lost gobs of market share in the last few years because my product has something like a 2% failure rate… whatever…).
Much has been written on the subject of how Asian markets are affecting the wine world, most of it concentrating on the impact of Hong Kong auctions on the scarce availability and stratospheric prices of high-end Bordeaux (which is to say, making high-end Bordeaux even more scarce with even higher stratospheric prices).
The wine scene in Asia is, of course, a lot deeper, wider and more diverse than the big headlines would lead you to believe – so I invited Terravina founder Jaime Araujo to talk about the Asian wine markets and help demystify what the current trends in Asia will mean for wine producers and wine lovers.
Many of you will recognize Jaime’s last name (her parents own their own scarce and somewhat-stratospherically-priced wine brand in California) but she comes to 1WineDude Radio with her own set of wine industry cred, and has just co-authored an extensive industry report on the Asian wine market with Master of Wine Jeannie Cho Lee.
I’ve categorized this interview under the Going Pro series because it’s probably going to be most interesting to those ITB… BUT… whether or not you’re in the wine biz, if like me, you have been unable to get your head around the craziness of wine’s impact in Asia (and vice-versa), prepare to have your horizons expanded!
1WineDude Radio: Demystifying the Asian Wine Market with Jaime Araujo