Posts Filed Under commentary

How Bad Is The Wine Biz At Digital? According To This, Really, Really Bad.

Vinted on July 1, 2014 binned in commentary, wine industry events

My friend Paul Mabray, of Vintank, recently gave a speech at the 2014 Wine Communicators of Australia event. The topic was, roughly speaking, the digital divide in the wine world. You can read a transcript of the entire talk given by Paul here. And if you’re in the wine biz, you really, really need to read the entire thing.

Yes, all 70+ pages of it. Because this speech shows just how bad the wine biz is at digital right now. How bad? Calling the wine biz staggeringly, hilariously bad at digital is probably slightly understating the scenario a little bit.

This is the wine biz at digital in 2014:

And here’s what the wine consuming populace wants wine to be when it comes to interacting with them in the digital space:

The disconnect is immense, which is what Paul’s speech deftly demonstrates in the kind of blood-splattering, gory, Mortal Kombat (“FINISH HIM!!!”) detail that is representative of ass that the wine biz ought to be kicking when it comes to digital (but doesn’t). Now, while I certainly appreciate that there will likely be at least some complainy-pants moaning criticism regarding the details of this topic, please read Paul’s entire speech before levying them. Seriously, there’s that much ammunition in this lengthy but excellent talk.

Below I offer some of the money-shots from Paul’s speech (emphasis mine), that I think illustrate just how far we in the wine world have to travel before being able to collectively call ourselves up-to-speed on the digital consumption of wine media…

Read the rest of this stuff »




Investing In Fine Wine Is (Still) For Fools

Vinted on June 19, 2014 binned in commentary, wine news

We have (rather strong) anecdotal evidence that purchasing fine wines as investment vehicles is, for most people, an absurdly bad idea.

Those examples, as strong as they are, could be criticized as falling under the “fallacy of small numbers” category, however, which might lead the hopelessly duped eternal optimists out there to conclude that in their cases, investing in fine wine for profit will somehow be different.

A recent article in the Wall Street Journal, however, should dispel that myth for all but the most hopelessly duped. The bottom line is that the WSJ dug into what might be the most comprehensive scientific study yet performed on the returns of the fine wine investment market, going back over historical selling prices of the last one hundred years or so, and its conclusions are sobering (see what I did there?):

“After mining historical price data for top clarets going back to 1899, including the prices fetched in auctions before World War I, the researchers calculated that over the entire period, the prices of these wines beat inflation by an average of 5.3 percentage points a year.”

While that might sound encouraging, it’s not. Any such returns and performance have to be adjusted for expenses in order to show the actual rate of return. When that was done, the results looked a lot less profitable, particularly when compared to good old fashioned, boring stock index funds…

Read the rest of this stuff »




The Release Of Your Wine Is Not “News”

Vinted on June 17, 2014 binned in commentary

I hate to be the bearer of bad news, but someday you’re gonna die. Also, the release of your wine almost certainly isn’t newsworthy, and your press release about it is probably superfluous, the end.

To test whether or or not your wine release is, in fact, newsworthy, I have devised this handy (and incredibly easy to use) flowchart. Simply follow the one-question decision tree below to determine if your wine release is a newsworthy event:

You’re welcome…

Read the rest of this stuff »




The Fine Print

This site is licensed under Creative Commons. Content may be used for non-commercial use only; no modifications allowed; attribution required in the form of a statement "originally published by 1WineDude" with a link back to the original posting.

Play nice! Code of Ethics and Privacy.

Contact: joe (at) 1winedude (dot) com