Ok… so… South African wine is almost hopelessly underpriced.
As in, shot-themselves-in-the-foot-and-will-be-limping-through-the-U.S.-wine-market-for-a-few-more-years underpriced. Which means that exciting bargains exist for the budget-conscious wine lover who’s willing to seek out the best wines from SA.
That’s the big take-away for me from my time speaking at the 2013 Nederburg Wine Auction near Cape Town earlier this month. Of course, some touring of the region’s wineries went down on that trip as well, so there will be some features on the best of those visits coming your way here over the next few weeks. For now, I’d like to focus on some of the highlights of what I tasted during the two days of the Nederburg Auction itself.
Not all of these wines will be available in the States yet (alas), but those that are generally have price tags that goofily belie their quality and pleasure-inducing vinous super-powers Clark Kent style, which means it’s like bear-market prices on some very, very nice wines for those now in the market for the best that SA has to offer.
For the sake of the lovely people making wine there – many of whom I now consider friends after breaking bread, cracking corks, and eating strange game meats with them – I’d love to not have to say that about how they’ve priced their wares, and would love to say that their wines will command the prices that similar quality would demand from other regions… BUT… it just ain’t so.
The truth is that SA in a crappy situation market-wise on that front, and the declining value of the Rand versus the dollar and the euro isn’t going to help matters much. And of course they already know all of that, so this isn’t news for them – but it does mean potential bargains for you, if you’re the open-minded wine drinking type…
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TPD Episode 7 is now in the books! This episode features something like several thousand dollars worth of free social media consulting from our multi-member panel of guests:
- Meg Maker (award winning writer of Makers Table)
- David Honig (editor of PalatePress.com)
- Ryan Opaz (co-creator of Catavino.net)
- Rick Mulready (not in the wine biz but he sure knows his way around social media, and is the man behind the Inside Social Media Podcast).
Anyway, start watching to witness their smarties and social awesomeness!
The Punch Down Episode 7! A wine industry & social media roundtable!
I’m not-so-freshly back from Cape Town, where last week I delivered the keynote address at the 39th annual Nederburg Auction. Somehow, my back survived the jaunt (though the sciatica and disk issues did some relatively serious damage on my anxiety).
Since the Nederburg organizers don’t invite keynote speakers back, I felt even less pressure than normal (and I don’t start with much in this regard to begin with) to censor my thoughts… and so I think I delivered on the promised “tough luv” messages about the difficulty, complexity, and insanity of the U.S. wine market, and my ideas on how South Africa can still “win” there.
The organizers were absolutely lovely people, the event was top-notch, and the hospitality beyond any reasonable sense of expectation. Also, I’ve now officially tasted impala and can now tell you that I understand why the big cats prefer to hunt those suckers down in Africa (after the lunch of it I had at La Motte’s fabulous restaurant in Franschhoek, I was ready to try to run a few of those things down and eat them raw myself).
Anyway, the auction itself was successful this year, with price per bottle up over last year’s event. Some amazing juice got auctioned off on day two during the charity portion of the event (including two bottles of 1981 Hill of Grace that were generously donated to the auction by Nederburg in my name… and no, I didn’t get to drink any of it). Below are some images that pale in comparison to actually being in the beautiful country of SA, and (eventually… hang in there!) an embedded video of me getting all Southern-Hemisphere-Keynote on everyone…
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