So… it’s Valentine’s Day… 8AM ET on that day, when this post will first hit the virtual airwaves…
Are you sick enough of all of the bubbly and pink wine recommendations to want to rip off your own skull yet? My strong suspicion is “Yes” [ Editor’s Note: please do NOT rip off your own skull ].
Around this time every year, we get bombarded with coverage of V-Day wine picks, mostly spurred on by PR types pushing sparkling and pink (and, preferably to them, sparkling-that-is-pink) wine recommendations for their clients. I love pink, and I love bubbly, and I love pink bubbly – but right now, I don’t even want to look at a bottle of pink sparkling wine. Hey, it’s okay to call me a contrarian, because I am, in fact, a contrarian.
And so it’s with a nod to my contrarian streak that I offer you a wine recommendation based not on the pink-or-bubbly-or-better-yet-pink-and-bubbly annual publicity onslaught, but rather based on evidence suggested by statistical data. My guess is that my take stands a better chance of actually getting you a happy ending to your romantic evening, given the following deemed-important-by-no-one-but-me tidbits:
a) It’s based on real world evidence and not a press release liberally sprinkled with the words “romantic,” “special,” and “pink,”
b) I write for Playboy.com, which superficially links me to sexiness and so maybe makes me slightly more qualified to pronounce upon a wine’s sexiness (okay, that’s a stretch…), and
So if you at least agree that statistical data is potentially better than press releases, you can safely ignore the tongue in cheek b) justification above, and read on about increasing the chances of getting your tongue in someone else’s cheek tonight…
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Anyone remember back in 2011, when we talked about the fact that Boomers – who by and large account for the vast majority of current wine sales – wouldn’t be around forever, and so the wine biz really needed to get off of its duff and start thinking about how it would court Gen X and Millenial buyers?
Well, I’ve got some bad news for those who’ve been ignoring that advice.
In the 2013 incarnation of Silicon Valley Bank’s annual State Of The Wine Industry Report presentation, a round-table style discussion between author Rob McMillan (from SVB’s wine division), Paul Mabray of VinTank, Tony Correia of The Correia Company and MJ Dale of KLH Consulting, who discussed the results of the report live in mid-January 2013. During the discussion (uber-interesting for wine geeks and insiders, probably not so much for normal people), McMillan (who is a nice and interesting guy, by the way, something I found out when I had dinner with him at Nickel & Nickel) discussed the sobering fact that the exit of Boomers from the wine market will be a potentially enormous blow to wine sales, and that the Millennial generation requires focus to help fill the expected gap.
To ease in the understanding of this, I’ve taken a graph from the SVB report and “enhanced” it so that the implications are more, well… transparent (click to “embiggen”):
In other words, Boomers don’t just exit the wine market “feet first” (though many, hopefully, will continue to love wine and keep on buying it until they shuffle off this mortal coil); they exit it in droves when they retire. The message is this: if you’re a wine producer who hasn’t been courting younger generations as well as Boomers (And as we’ll see in a minute or two, chances are good that you haven’t), you ought to be crapping a brick right about now…
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Welcome back (after a brief technical-issues-induced hiatus) to the Weekly Wine Quiz!
This week, I’m kicking off some questions related to the research cited in Master of Wine Tim Hanni’s new book, Why You Like The Wines You Like (full disclosure: I received a review copy, and I am mentioned favorably in the book – though I didn’t know about that mention until after I’d read it). Get ready for some iconoclastic, potentially mind-blowing shiz about how your brain and taste bids work when it comes to tasting wine!
Taste Buds And Undies
True or False; how – or if! – you wear underwear may be an insight into your personal wine drinking preferences?
Cheers – and good luck!