One of the staples of my recent speaking gigs to wine marketing types has been that wine, having achieved extraordinary success in the USA in recent years, are now a big target. A small example: During a speaking gig at Taste Washington, I remember seeing the beer brand stands at the event and laughing to…
Category: wine news
Don’t Yet Weep For Vinous Humanity (Wine.com’s Top 100 Wines 2015)
Hey, speaking of popularity contests… Another top-100 list was recently published, only in this case it’s (thankfully) not about wine blogs, but about wine sales: Wine.com’s annual Top 100 wines, chosen strictly by sales numbers (as they put it, “While many publications rank wines based on the opinions of their wine critics, we wanted our…
No No No No No No NO (Wine Is Still Not A Good Investment)
Recently, the Drinks Business reported that, according to Vin-X’s head of procurement Martin Pruszynski, “fine wine investment has been the best overall performer when total growth across major asset classes since 1988.” No no no no no no NO. Not again. It seems that almost every year I write this retort. My view on this…
Millennials Aren’t Changing Wine – Access To Information Is
If you read Lettie Teague’s recent WSJ column entry, titled How Millennials Are Changing Wine, you will find some interesting data suggesting that Millennials are not, in fact, changing wine nearly as much as many of us think that they are. First, you’ll have to wade through polemics such as the opening quote from New…