[ This is part three of a short series covering my tenure as a judge in the 2011 Lake County Wine Competition – for more details, check out Part The First and Part The Second. ] The Gold Rush in California dried up more-or-less 150 years ago. And the 2011 Lake County Wine Awards results…
Category: wine industry events
What I Learned At Summer Wine Judging Camp (Inside The 2011 Lake County Wine Awards, Part One)
A little over a week ago I helped to judge the 2011 Lake County Wine Awards Competition, which was held at Brassfield Estate Winery in the ludicrously-beautiful Clearlake Oaks area. Over 180 wines carrying the Lake County AVA on their labels were submitted to the competition. While I’m well-past the “cutting teeth” stage of judging…
High Elevations, High Expectations (Judging At The 2011 Lake County Wine Awards)
As you read this, I’ll be fresh (or maybe not-so-fresh, after thinking about the stamina-melting temperatures, and lengthy after-after parties!) from the 2011 Wine Bloggers Conference – and after about 24 hours at the homestead, immediately off to Lake County, CA where I’ll be a judging in the 2011 Lake County Wine Awards Competition. The…
Wake Up, Wine People: Boomers Won’t Be Buying Your Wine Forever
Although the conclusion implied in the title of today’s post probably seems obvious to many (i.e., a company/brand has to eventually court younger customers because older customers will not be able to buy their products forever), it’s worth providing some background (and a pertinent example), because otherwise this post would be really, really short (and…