During the recent Wine Bloggers Conference in Santa Barbara, I performed one of the more self-serving actions of my entire life (and that’s saying something, right there). During Corbett Barr’s keynote speech, I clapped deliberately and loudly when Barr told the conference-goers that the wine blogging community needs to do more to work together and…
Category: best of
More Proof That Social Influence Is Eroding The Power Of Traditional Wine Reviews
As if we needed any more evidence that consumer perception of wine isn’t all that materially different than how they interact with every other produce available in the market today, the results of a study titled In Vino Veritas? Social Influence on ‘Private’ Wine Evaluations at a Wine Social Networking Site published by Wine-Economics.org provides…
Yesterday’s Wines, Tomorrow (Stony Hill Recent Releases)
Peabody’s Wayback Machine has got nothing on the steep, two mile drive from Napa Valley’s Bale Grist Mill State Park up to Stony Hill Vineyard. Brave that vertical, moss-covered tree-lined climb between St. Helena and Calistoga, and in many ways you’re transported at least forty years back in Napa time, and to what seems an…
Do Wine Blogs Matter For Selling Wine? (The 1WineDude Conversion Rate)
One of the criticisms most often levied against wine blogs is that they don’t “move the needle” in terms of wine sales. Let’s forget for a moment that where I come from, coverage that costs me next to nothing for a product that results in even a handful of additional sales (and additional exposure) –…