Tell Me Somethin’ Goode (Vintank Jumps Into the Murphy-Goode Job Fray)

Vinted on June 9, 2009 binned in wine 2.0

Reality sometimes has a way of bringing strange and awesome congruence to a situation by weaving previously unrelated streams together into a better-together, greater-than-the-sum-of-its-parts style mash-up.  Bananas & pancakes.  Peanut Butter and Chocolate. Bacon and… well, bacon and anything.

At the congruence of wine and Web 2.0, we now find two friends of, Dirty South Wine’s Hardy Wallace and the Vintank wine & technology think tank, matching strengths.  Sort of.

1WineDude frequent visitors will recall Vintank from my recent coverage of their social media report release, which generated quite a bit of lively discussion on the virtual pages here (not quite as lively as the time I basically called Robert Parker a jerk-wad for dissing bloggers, but pretty darn lively).

Seems that Vintank is now providing over $100K in pro bono work for a hand-picked group of candidates who are currently vying for top spot in the on-line competition to land a 6-month paid stint as the social media guru for Murphy-Goode winery.

Just in time, as the Really Goode Job competition is really heating up good…

Murphy-Goode’s competition now has nearly 300 entrants, each of whom has submitted a video explaining why they are best-suited to the social media guru job.  These videos range from a handful of engaging, humorous, and intelligent entries, to a large number of sleep-inducing, half-hearted attempts, to finally another handful of vids that so badly miss the mark, they become fascinating in terms of achieving almost unbelievable levels of mind-numbingly boring awfulness – like watching a train wreck, or listening to that Christian Bale rant from the Terminator Salvation set (NSFW!)

Thankfully, Vintank has selected a group of those in the upper-tier of awesomeness who will receive their services and assistance, including Hardy, who is currently in the top group of entrants in terms of votes and is the person behind whom I’ve thrown my support.

In terms of what support Vintank will provide, here’s an excerpt from their website that explains the whole deal:

“With all VinTank candidate we will be working closely with them to help them run their campaign and help others learn about wine, social media, and Murphy Goode.   We will be giving strategic guidance, business development support, and tactical assistance so they will be well versed in wine online… In addition to our offer to MG, we will add a support package to any winery that hires any of the VinTank 4+ after MG chooses their candidate… no matter who is chosen, we will donate $100K of consulting services pro bono to that candidate.”

For more details, check out

Good luck to the Vintank 4+!









  • rickbakas

    I like reading blog posts that make liberal use of the word, "congruence". Well done. Don't be afraid to back the other VinTank peeps ;D

    • 1WineDude

      Thanks – too much of that word is NEVER enough!

      And let's just say that I am rooting for all of the blogging clan (I did call you awesome!). :-)

  • Paul Mabray

    Thanks Joe – this is great news for the wine industry and the VinTank 4+ are doing their best to support not only #areallygoodejob but #areallygoodemovement

    • 1WineDude

      I'm not sure exactly where this all going, but one thing is for sure – things are never gonna be the same again! Wonder if Murphy-Goode actually expected that, or they just sort of got lucky…

  • Todd Havens

    Just seeing this, Joe, as I'm on vacation at Martha's Vineyard which no longer has the Chicama Vineyard (or much wifi action)! False advertising in the island name I say!

    Thanks for the shout-out to the VinTank 4+ and the support! Your awesome and very accessible blog figure into our Wine 2.0 plans. (Eh, I probably shouldn't speak for everyone here…but they definitely figure into my own.)

    Back in the loop this weekend. By the by, who won the jazz CDs and gift certificate? Didn't find it in my limited surfing just now.

  • 1WineDude

    Thanks, man! Not sure about your plans, but lay 'em on me!

    Rob Cole was the winner of that giveaway.


  • 1WineDude

    Thanks, man! Not sure about your plans, but lay 'em on me!

    Rob Cole was the winner of that giveaway.


    • Todd Havens

      Plans still in the strategy phase, but personally I really dig the vibe of your site…I love its accessibility…and would really like to see a symbiotic relationship between 1WineDude and the Murphy-Goode correspondent…or with any other winery that jumps into social media with the help of a VinTank-endorsed candidate.

      That's all! Just want to keep the dialogue open, y'know?

      • 1WineDude

        I'm down with that!

  • Scott

    We're just a small wine shop, but we're doing a lot on Facebook & Twitter – we just launched a promotion for someone to win a B&B Dream Vacation along the Blue Ridge Parkway yesterday to see how very small "mom & pops" can use social media to get the sort of results that the big guys like Queensland and Goode are doing. We'll see if people are as competitive to get a vacation as they are to get a job. More info here:

    • 1WineDude

      I should point out, in light of recent events here on the blog, that I view this as a perfectly acceptable way to promote what you're doing, because it ties into the topic and is probably going to be interesting for other readers to follow – I'm certainly interested to see how the contest goes!

  • Lisa de Bruin

    So I'm not totally clear on the stink about the convergence (and congruence as well;) …but there's been at least 2 different sets of stink about the whole VInTank/Really Goode Job thing. Far as I can tell, 1. set of complaints is why the gimmick is news at all and 2. some are upset about the endorsements and offer of services in support of those candidates. So are those complaints only from candidates NOT endorsed? And are there complaints from Murphy Goode folks who want the support regardless of whom they choose? Or does Murphy Goode not want ANYONE else tagging along on their gimmick ride?

    • 1WineDude

      Beats me.

      From my vantage point, there's surely enough room for Vintank to be part of the wave that's been generated by the M-G initiative…

  • Trackbacks

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    Sunday, 12 July, 2009

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