No matter how far one travels in the wine world, there is no respite from the rampant abuse of the 100-point wine rating system.
The harsh reality of this fact was driven home to me while visiting the (relatively new, at least when it comes to their modern table wines) Cima Corgo producer Quinta Nova de Nossa Senhora do Carmo during my recent sojourn to Portuguese wine country (while the vineyards have been long-standing and the location making wine since the mid 1700s, the modern winery was built in April 2003).
Quinta Nova’s rather long name is the odd result of a merger of sorts; from the QuintaNova.com website:
“The name ‘Quinta Nova’ (meaning new farm) was the name given to the new Quinta after the two Quintas were joined together. Nossa Senhora do Carmo is the patron saint of the seventeenth century chapel on the margin of the Douro River. In this particularly dangerous bend of the river, the crew of the Rabelo boats would stop at the chapel to beg protection from their patron saint before carrying on down the river.”
In their efforts to get their table wines a bit of market share outside of their Portuguese home base, it seems that Quinta Nova could use some assistance from their canonized namesake – because the abuse of the 100 point system, which has led to what have to be some of the laziest business practices in modern history, is making their journey into the world wine market a treacherous one indeed…