After I announced that I’d be sitting on the “Meet the Bloggers” panel at Wineries & Breweries Unlimited 2014 in Richmond with Fredric Koeppel and David White, a few (dozen) of you asked me (mostly privately) if the session would be recorded. Thanks to some help from the friendly Nomacorc folks, here is the panel, all just-about-one-hour of the thing.
Fredric, David and I took questions from moderator Tina Caputo, editor of Vineyard & Winery Management magazine, during which we discussed the importance of blogs to the wine industry, waxed pseudo-philosophic about the leveling of the brand awareness playing fields provided by social media, and relayed how we think wine brands can best approach wine bloggers to get them to tell their stories. Fredric was pointedly and intelligently acerbic (and wore his shades), David was soft-spoken and articulate, and I was my normal spastic self.
There’s not much more to tell you about the event, unless you’re in the market for barrel cleaners, tasting room signs, wine business loans and legal services, tractors, or steel tanks. But I had a great time meeting new friends, reconnecting with old ones, and offering a bit of (somewhat toned down… hey, it was a friendly crowd, alright?) tough luv for the local wineries and media types who attended our little blogging panel session.
Ok, start watching, already!
1WineDudeTV Episode 60: How Wine Brands Can Get Blogs to Tell their Stories
In a a week and a half, I’ll be taking the stage with a pair of like-minded fellow wine bloggers at the request of Vineyard and Winery Management magazine’s Tina Caputo, to talk about (how terrible most) wine PR (is), as part of the upcoming Wineries + Breweries Unlimited Trade Show & Conference in Richmond, VA.
I don’t expect to see many 1WD readers at the conference, namely because it’s not really a taste-all-kinds-of-awesome-juice-and-chat-with-winemakers event, and more of a place-to-be-to-check-out-developments-in-labeling-bottle-technology type of event. I do, however, expect that there will be some interesting take-aways from our panel discussion, the focus of which is how to approach (pitch) bloggers.
Unlike some of my fellow wine blogging compatriots, I do not see PR as evil, and I received quite a divisive reaction when I publicly stated so here on 1WD back in November of 2011. I do, however, see wine biz PR as mostly lazy, an attribute it shares with just about 95% of all U.S. service industries. They have a difficult job, and the difficulty curve of that job got pushed a little closer towards the Impossible axis over the last seven years or so with the explosion of wine blogs and alternative wine media voices that ended up garnering influence and splintering fine wine media consuming audiences…
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