I hate to be the bearer of bad news, but someday you’re gonna die. Also, the release of your wine almost certainly isn’t newsworthy, and your press release about it is probably superfluous, the end. To test whether or or not your wine release is, in fact, newsworthy, I have devised this handy (and incredibly…
Tag: wine industry
The 1WineDude-ificaion Of Wine Business Monthly
“All your wine media are belong to us!” And you thought you were safe from me in the wine print world, didn’t you? Not so fast, jerky! One of the wine biz print publications that is isn’t going totally broke (and in fact appears to be going strong as both an on- and off-line force…
Boomers And Busts: Sobering News For The U.S. Wine Business in 2013?
Anyone remember back in 2011, when we talked about the fact that Boomers – who by and large account for the vast majority of current wine sales – wouldn’t be around forever, and so the wine biz really needed to get off of its duff and start thinking about how it would court Gen X…
Wine + Digital: If This Doesn’t Blow Your Mind, You’re Not Paying Enough Attention
My friend Paul Mabray, of Vintank, recently gave a keynote address at an event held in Dijon, France, called “The Perfect Storm: How digital tools are forever changing the way we sell and market wine.” I didn’t attend (alas), and I’ve no affiliation with the event apart from a random one: its organizer (another friend,…