Articles Tagged wine apps

It’s Not “Hipster” If It’s Already “Mainstream” (On Delectable And The Changing Tastes Of Today’s Fine Wine Consumers)

Vinted on July 7, 2015 binned in commentary, wine news

Last week, one of the nation’s only real newspapers (the New York Times) published a little piece about the popular wine review mobile app Delectable. What I found most interesting about the article was the discussion of Delectable’s user trend data with the company’s resident wine pro, Julia Weinberg.

Here’s a look at the Delectable data as graphed by NYT:

Delectable user data

image: NYT

And here’s what they had to say about wine consumption trends suggested by those data:

“…wines from the Loire Valley in France and Piedmont in Italy — again already favored among the wine pros — have become slightly more popular among regular users, while interest in the typically bolder wines of Tuscany and especially Bordeaux has fallen. Ms. Weinberg said that does not necessarily mean that drinkers are souring on Tuscany and Bordeaux but rather that they are consuming a broader array of wines. ‘It’s always a tricky question,’ she said. ‘Are these kind of higher-acid, lower-alcohol hipster wines taking over? Or is there just so much more access to a greater diversity of wines? One of the reasons why wine is so exciting these days is there’s so much more in the mix.'”

I’ve got a problem with this.

Not because I question the data, but because we have people referring to higher-acid, lower-alcohol wines as “hipster.” It’s not hipster if it’s already mainstream, folks…

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“David, The Wine4.Me App Is Here. Hello Jeanine.”

Vinted on June 6, 2014 binned in wine appreciation, wine news

Those not getting the title reference today need to hang their heads in total shame! No wine for you!!

Anyway… remember, about a year ago, when we talked about the data behind a new wine app, Wine4.me?

Well, I’m pleased to tell you that the Wine4.me app is (finally!) available for download in iTunes.

The full disclosure part of all of this is that I was paid to be one of the expert tasters on the panels that formed the basis of Wine4.me’s data, and I am an ongoing contributor to their consumer-facing blog.  But they’re not paying me to tell you about the app’s release; I’m doing that because I’m genuinely excited to see it go live. Finally.

The bottom line is that while the mobile wine app space is insanely crowded right now, no other wine app out there (that I know of, anyway) is so steeped in data and the scientific method (we already know how I feel about that stuff, right?), so consumer-focused with a for-real value proposition (using that data to significantly increase your chances of finding a similar wine you will enjoy), and actually pops the corks on bottles themselves to get there. There also happen to be some lovely human beings involved in this project, and working with them has been nothing short of a total pleasure (and hey, it’s better we highlight the work of nice people, instead of that of a bunch of douchebags, I suppose)…

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