A couple of weeks ago, I cropped up in two totally unrelated places on the “Global Interwebs” – Playboy.com (which you expected, right?) and The Washington Post (which, admit it, you didn’t expect).
The Washington Post article, titled Some wineries adding a little hip to swirl, sniff and sip routine, was one of those rare instances where I was interviewed for a wine piece and then was actually quoted in the finished work. The quotes I’ve given to reporters have been so… well, probably so damned odd that my contribution to most wine-related article interviews seem to hit the cutting room floor more often than they do any column space. [ UPDATE: the original WP article link is DOA, but looks like Yahoo! News also picked it up so changed links to point to that version. Sorry! ]
I thought it worth mentioning because this particular AP article focused on wineries that were bucking the status quo in order to make trips to their tasting rooms more fun (imagine! the audacity!); the author had nice things to say about recent efforts in that space by Raymond Vineyards, Judd’s Hill and Brooklyn Winery, and at one point quotes me:
“The wine world’s about eight years behind everything with the exception of bottling lines and production techniques,” he says with a laugh.
The thing is, I don’t really recall laughing about it (at least not on the inside); if I did, it was I-work-in-an-office-and-this-Dilbert-strip-is-funny-but-it-also-really-hurts-because-life-in-my-office-is-really-like-that funny. I honestly believe that the wine world generally functions that far behind most other industries, and as amazing as the wine biz is, that lag is one of the most painful things about trying to get anything moving in the biz.
Anyway… on to happier topics…
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If you love wine, you can do something that costs $0.00 and almost certainly will up your wine appreciation and wine tasting I.Q. score varios puntos. Namely, start a wine blog.
Right now. It will take you less than ten minutes. Go to wordpress.com and create a blog, and your first post can be as simple as “hey, I really think I dig wine, and I want to talk about it.”
You shouldn’t expect anyone to read it yet, but that’s not the point. The point is to journal your own personal journey with wine.
I can feel the collective groan of WineSpectator.com forum members, other wine bloggers, and print media at the suggestion that every Tom, Dick, Harry, Sally, and Bacchus start churning out their own personal impressions on the wines that they try and how it affects their lives.
And I’m here today to tell those people to go shove it.
Start a wine blog, and piss all of them off. Do it because it will help you learn about wine, because it will help you share some of your wine experiences with your friends, because it will encourage you to taste more and more wine and get to know your own wine preferences better.
But most of all, do it because it’s good for the wine industry if you start blogging about wine, because the positives of every additional ounce added to the volume of the current wine media sea change far, far outweigh the potential negatives. More on that in a minute.
You will hear from many that you shouldn’t, of course, for a large variety of reasons. So let’s just call bullsh*t on just about every one of the reasons right now…
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