Articles Tagged vintank to and fro

Through A (Wine) Glass, Not-So-Darkly: Vintank’s Predictions For The Future Of Wine And Tech In 2011

Vinted on March 9, 2011 binned in going pro, wine 2.0

Vintank is a wine and tech industry think tank group based in downtown Napa, full of folks for whom I hold a great deal of respect (so much so that when they asked me to partner with them on trying out the concept of using badges for wine reviews, I jumped at the chance).

As think tanks do, they periodically release reports on the industry, for the most part in Vintank’s case concentrating on the intersections of wine and technology (predominantly on-line and social media tech).  Their latest report, titled To-And-Fro, was recently released and provides synopses of their 2010 work and the major developments in the on-line wine world over the last year.  Most interestingly, however, is that To-And-Fro also makes some bold predictions about what we’ll see in 2011 in the culminations of wine and tech. If you’re interested in the wine biz, it’s well worth a read (and the 150+ slides in this deck go by quickly), and you’ll find it embedded below after the jump.

But I should note that I had a strange, nagging ennui when reading To-And-Fro. It’s not that I think the predictions espoused in the report are incorrect (I agree with nearly all of them), it’s just that I can’t shake the feeling that the report is too optimistic.  If To-And-Fro has a flaw, it’s its pesky optimism: it seems to assume that the wine biz operates rationally and does so at the speed of normal businesses that have an on-line component – neither of which I’ve found to be true…

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