[ Editor’s note: Following is a piece that a wrote for a magazine, but after waiting over a year for them to publish it and pay me, I’m giving up and putting it here so that it can see the light of day and you can get some insight into a region that doesn’t see a lot of media play. Enjoy! ]
Northern Spain’s “Small California”
Why your next favorite Cab, Merlot, or Gewürztraminer might just be coming from Somontano
Take a second or two, and think about your favorite Cabernet Sauvignon or Merlot, your go-to Chardonnay, even your last Gewürztraminer.
What region was emblazoned on the labels of those tasty wine? Paso Robles? Washington? Chile?
Chances are very good that the word “Somontano” was not the area printed on the label. And yet, chances are also very good that this relatively small northern Spanish Denominación de Origen has been growing those same fine wine grapes longer than the more famous regions that produce your favorite versions of those same wines.
Like most of the wine regions in Western Europe, viticulture in Somontano was probably established by the Romans, and also probable predates reliable written history, extending back to the second century BC. That it took the region until 1984 to become an officially recognized Denominación de Origen (DO) is, in a way, indicative of the minor identity crisis that defines the modern Somontano. At a time when “uniqueness” is the marketing battle cry of most luxury fine wine regions, Somontano is the odd man out.
Of the grapes officially permitted in the DO, only three (the white Alcañón, and reds Moristel and Parraleta) are indigenous. A few others (such as Garnacha and Tempranillo) are Spanish in origin but not native to Somontano. The rest are a hodgepodge of some of the wine world’s most famous – and decidedly not Spanish – grapes: Cabernet Sauvignon, Merlot, Syrah, Pinot noir, Chardonnay, and Gewürztraminer.
What makes Somontano such an awkwardly difficult topic in marketing meetings is the same thing that makes many of its wines so good: the place has a great climate growing famous international grape varieties. As winemaker Jesús Artajona Serrano, from Enate (one of the founders of the Somontano DO) puts it, “we are in a small California…”