Articles Tagged Naked Wines

Naked Wines And The Cult Of “Fake News”

Vinted on May 18, 2018 binned in commentary, wine news

One of the worst aspects of the current state of political “discourse” in the USA is the penchant of leaders in our government towards vocalizing complete and total falsehoods, whenever and however it furthers their individual and/or party agendas, with seemingly little consequence for their actions.

Where they deem it necessary, they also repeatedly use this tactic to undermine the credibility of any ideas or expert opinions that they find inconvenient to the forwarding of their agenda, even when those ideas and expert opinions are based on (as in the examples of climate change and global warming) data that are incontrovertible. One need not search far, wide, or for long to find examples of this, many of them technically qualifying as libel, slander, or defamation.

Just as the U.S. wine world is not immune from modern cultural and technological shifts, it is, alas, also not immune from this ridiculous embracing of falsehood over fact, or the downward spiral into the cult of “fake” news wherein “truthiness” trumps (pun intended) actual truth in a disgusting sociopathic display of partisan greed, good old fashioned idiocy, or (too often) both.

Interestingly, this trend may be more a factor of generational social shortcomings now that the Baby Boomers are more-or-less in charge of everything political in the USA (an argument made in a cogent and convincing – though albeit overly-opinionated and overly-lengthy – way by Bruce Cannon Gibney in his book A Generation of Sociopaths: How the Baby Boomers Betrayed America). Having said that, in my view, analyzing the reasons behind this worrying trend isn’t nearly as acute a need as is applying the disinfectant of attention. I.e., calling out and rejecting the behavior adamantly and quickly; consider it the intellectual and moral equivalent of weeding, or maybe playing Whack-a-Mole.

Thankfully, that’s just what happened recently when Naked Wines was more-or-less forced to apologize for going as low as the current U.S. political discourse in some of its most recent marketing efforts

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Vote Naked (Naked Wines Winemaker Fantasy Finalists 2016)

Vinted on June 28, 2016 binned in wine news
Naked Wines Winemaker Fantasy 2016

image: NakedWines.com

Pssst! Hey! Wanna vote Naked?

I was recently a judge for a contest that Naked Wines is running, in which winemakers made video pitches describing what fantasy/dream wine they would create if they had an extra $100Gs laying around (for more info. on what Naked Wines is all about, check out the interview we did with founder Rowan Gormley).

In this case, however, one of the winemaker finalists in the contest can actually win the $100Gs to go and make the wine.

I helped whittle down the numerous video entries in order to select the eight finalists. The judges also included Naked Wines Archangel Kent Reynolds, Naked Wines staffers Matt Parish (chief winemaker) and Anne Saunders (US managing director), as well as few notable friends of mine: Jeff Siegel (of WineCurmudgeon), Tom Wark of Fermentation, and #winelover founder and globetrotting-firend-to-just-about-everyone Luiz Alberto.

While some of the video entries certainly made excellent cases for why some people are better suited for making wine than for making videos, for the most part the pitches were excellent, the finalist group diverse and interesting, and I’m looking forward to seeing which one of these wines makes it to the birthing stage.

You can go vote for your favorite online (so, theoretically, you could actually vote naked) until July 4th over at https://us.nakedwines.com/winemakerfantasy2016.

Cheers!

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