Part of me is really just sick and tired of making this argument… but what the hell, let’s throw more kindling on the fire and talk about why saying social media isn’t for wineries because “the brand is too small,” or “it takes too much time because we’re really farmers and we’re too busy,” or…
Tag: Modus Operandi Cellars
Antithesis: A study in Extreme Serendipitous Winemaking
“I almost named the wine Serendipity because I discovered the technique which produces this wine by pure accident.” This is a story that I’ve been chomping at the bit to tell for months. It’s the kind of story that makes you excited about the influx of talented, young winemakers in the Napa Valley, who are…
