Articles Tagged 2011 Cloudburst Chardonnay

Who’s Buying Ultra Premium Wines? Not Millionaires (Tasting The 2011 Cloudburst Chardonnay)

Vinted on July 25, 2013 binned in kick-ass wines, wine review

I was recently contacted by a PR person who didn’t want to send me samples, but instead wanted to interview me about a wine.

That probably sounds odd (it certainly feels odd to type it). I suppose that it is kind of odd. But it’s not freakishly walk-away-and-phone-the-authorities-because-this-person-is-totally-psycho odd, when you consider what the PR person told me: “from what I can tell, you’re one of the only people in the Northern Hemisphere who have actually tasted this wine!”

The wine on her mind was the 2011 Cloudburst Chardonnay from Margaret River. It retails for about $150 USD, assuming you can find it. The PR person wanted to get my thoughts on the wine, and if/how it could be marketed in the States. There have only been a handful of vintages of the wine to date, so the pedigree isn’t their (yet – more on that in a few minutes), but it’s (obviously) the kind of wine that carries an exclusive price tag, which means that for maximum payoff, Cloudburst ought to be marketing the wine to… you.

Yes, you. The non-millionaire reading this.

You see, from what I can tell, you’re actually the target market for this wine.

Sure, we wine geeks like to jokingly moan that wines priced in this Cloudburst-ing cateogry are purchased by the case-load by trust-fund-baby, yacht-racing, endagered-species-cabob-eating richie-rich types who got thirsty when racing their yacht against their trained great white sharks, and so decided to swing by Margaret River for a quaff of some Chardonnay en route to spending the Summer on their own private islands. But while those jokes are funny in a gather-around-the-water-cooler kind of way, they bear little resemblance to wine-buying reality.

That reality suggests that you and I – the wine geeks – are the ones most likely to buy the type of exclusive, very good, and rather expensive wine like the Chardonnay on offer from Cloudburst. Not millionaires; you and me…

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