Robert Parker, Wine Advocate Apologize For “Boorish, Bullying” Behavior

Vinted on April 1, 2014 binned in Inebriated Press

Inebriated Press

In a stunning reversal of unwritten policy, the wine industry’s most powerful critic, Robert M. Parker, Jr.  and his fellow staff members at the publication he founded, The Wine Advocate, held a press conference earlier today to “apologize for our recent boorish, bullying behavior.”

“We at The Wine Advocate have, in short, been terribly, terribly wrong in our actions,” admitted Parker to a packed crowd of seven wine industry veterans gathered near his home in Monkton, Maryland. “My god, our behavior has been so infantile and vile that I don’t even know where to start, quite frankly. Oh, are those cookies over there? Could someone pass those?”

Parker began by extending a virtual vinous olive branch to Jon Bonne and Eric Asimov, wine writers for the San Francisco Chronicle and New York Times, respectively. Both men were publicly derided by Parker as unprofessional in a post in the online bulletin board of Parker’s website. “Really, that was totally uncalled for, and bitingly ironic considering that only a few days before I had, in their presence, publicly called for more civility among wine writers. I mean, dang, I’m making the whole profession look like a bunch of douchebags when I do things like that!” He then slammed his open right palm into his forehead, temporarily shaking the stage and causing microphone feedback that delayed the remainder of the press conference for several minutes. The normally recalcitrant Parker had been referring to statements he made as the keynote speaker at a wine writers conference, given only a short time before his remarks about Bonne and Asimov, both of whom were in the audience during Parker’s keynote address.

Parker was followed by several The Wine Advocate staff writers and critics in offering public apologies, including Master of Wine Lisa Perrotti-Brown, who referred to her mis-identification and lambasting of Bonne’s and Asimov’s “new California wines” session at the 2014 Professional Wine Writers Symposium in Napa, California (in which she mistakenly referred to wines that weren’t actually poured during the session) a “real fuck-up.” On the bulletin board, Perrotti-Brown called the wines “vaguely interesting,” “neutral,” “dilute,” and “flavorless, without vibrancy and texture, not unlike most of wine writing itself these days.”

“Well, what can I say, I just balled that up big time,” she told reporters and industry insiders…

“I mean, I posted that on the internet, right? And, well, if I had access to the internet, I could have just looked up the wines that were poured instead of guessing them, or maybe fact-checked it with Asimov or Bonne before I posted.” In her update, Perrotti-Brown told bulletin board readers that sub-par Cabernet Franc and Pinot Grigio wines had been poured, when in fact those varieties did not make up any of the wines on offer during the session, which Parker criticized without having attended himself. She also remarked that TWA would be withdrawing its legal actions taken against blogger Tyler Colman, a long-time Parker critic who first published details of the bizarre online exchange, which originally appeared behind a “pay-wall.”

The Wine Advocate’s Jeb Dunnuck also took the podium to offer apologies to “the world’s wine bloggers, who, after all, are the talented and budding future of our profession.” Dunnuck revealed that he “was having some sleepless nights” after calling one American wine blogger “a dick” via social media outlet Twitter. “Just… Romper Room, fourth-grader, stupid shit on my part,” Dunneck concluded. “Bloggers are an important part of the wine writing and critic ecosystem, and their efforts should be encouraged, because they help keep the space transparent and help focus us on living up to the high standards we set for ourselves as some of the hardest-working people in wine. And while we do set a high bar for work ethic, we at TWA need to stop pretending that alone gives us carte blanche to forgo the high road when someone criticizes us. And man, I could really go for a low-acid red right now!”

In closing remarks, Parker again called for another cease-fire in the ongoing war of words between wine writers, a group rife with factions that regularly speak out against – and at odds with – one another. He indicated that, as “a gesture of good faith,” he was looking forward to enjoying “some interesting orange wines” with his “new friend,” longtime Parker critic Alice Fiering.

Reaction to the event was mixed. While some praised the wine world’s preeminent critic and The Wine Advocate staff members for apparently ending their internecine battles with other Wine writers, other attendees expressed doubt about the sincerity of the apologies.

When asked for comments after the session, wine blogger Joe Roberts, who attended because he “was based relatively close by in Philly, and found myself surprisingly sober enough to drive today” was particularly acerbic, and remarked that he “didn’t believe a word” of the seemingly heartfelt mea culpa by Parker and his staff.

“Ok,” remarked Roberts, “we know how this story ends, because we’ve seen it before. On his way home from here, Parker will probably tweet that bloggers are a bunch of assholes, and then they’ll all get in a tizzy because he didn’t live up to his elder wine writer statesman status, which is stupid to get upset about anyway since by now that’s about as surprising as the sun rising in the east, and as obvious as pointing out that George Lucas has a neck beard. Hey, do you know if they’re serving any wine after this? ‘Cuz if not, I am totally out of here…”

[ Editor’s note: none of the above actually took place, except in a pretty screwed up dream I had recently… ]





  • The Drunken Cyclist

    I admire you for trying to create a scenario that was actually more absurd than the actual chain of events. You succeeded, but only barely….

    • 1WineDude

      TDC – welcome to parody!

  • chicagopinot

    Did he say anything about Bridgegate? Seriously, having one of your peeps order an important bridge closed for three days and then covering it up bothers me a little more than sniping with some wine critics!

    • 1WineDude

      chicago – ha!!

  • Carl Helrich

    Fuckin' brilliant!

    • 1WineDude


  • talkavino

    Excellent work, Joe – almost believable – I think you slightly blew it with the "packed crowd of seven" : )

    • 1WineDude

      talkavino :)

      Well, for legal protection purposes, I thought it best to make the intention a little obvious early, just in case…

      • talkavino

        yes, very sad. Now you have to remember about legal protection even when mentioning Parker's name…

  • 1WineDude

    I should note that this little attempt at parody probably "works" because a) we'd never expect TWA staff to apologize and b) the actions cited on their part are almost all actual events. So in terms of being on the parody side, it kind of writes itself, and I juts happened to be the one to channel it into something hopefully funny and also somewhat sad (in terms of commentary on the wine writing space) at the same time.

  • Sommeliere

    I really needed a laugh and you gave me one!

    • 1WineDude

      Sommeliere – and now you need a drink!

  • Paul Moe

    So, do we care what Ron Washam, HMW, says?

    • 1WineDude

      Paul – No to Ron, but YES to HMW! :)

  • MC, Cellar Angels

    You may owe Romper Room an apology for the loose association with Dunnuck. :-) If only this were the post May 1. Well done!

    • 1WineDude

      Thanks, MC. I hereby apologize to Romper Room for dragging them into this mess…

  • Alan Goldfarb

    Later today I'll be calling Alice because I'm so anxious to hear of her experiences with RP.

    • 1WineDude

      Please let us know how it went, Alan… ;-)

  • Bill

    I love that you were able to weave in the word douchebag into this post.

    • 1WineDude

      Thanks, Bill. I'm now wondering how often you read here, since that word isn't uncommon for me… ;-)

  • Randy Caparoso

    You had me going, Joe, since I was reading it the day after April Fool's (no fair)… but the point is well taken. Why can't you bloggers get along? Of course, I blog, and I do admit being a little harsh on the 100-point bloggers… it takes a lot to restrain yourself when you see wine reporting done so irresponsibly (that is, for me, detrimental to readers and consumers' perceptions)…

    • 1WineDude

      Randy, yeah… why can't we all realize that when we in wine (not just bloggers) act in a childish way it makes us all look bad to the world outside of wine? Who knows…

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