Is there a new pecking order for cult Napa Cabs?
Well, the case could certainly be made after this past Saturday’s Premiere Napa Valley: the part-auction, part-networking-event, part-total-insanity in which small, selected barrels/lots from some of Napa’s most celebrated wine producers are auctioned off to collectors, buyers and importers, as special, once-in-a-lifetime future bottlings. The idea is that those wines are unique to each winning bidder, as the small lots from each producer are sold in their entirety to the winning bidder for that lot (I attended on the heels of the 2011 Pro Wine Writers Symposium).
Last year’s auction started off a little grim due to the down economy. The atmosphere was a little more convivial this year and when the biddings kicked off, the auction room was packed and the excitement, to my eyes and ears anyway, was more palpable. But when a Japanese importer got into a friendly-but-intense bidding battle over Scarecrow’s 5-case 2011 Premiere lot, the festivities took on the air of a rock concert, with cheering, clapping and smiles. No dancing or head-banging, though.
The winning bid by the Japanese importer was $125,000 – roughly $2,000 per bottle of Scarecrow’s stuff on offer that day.
We may just have a new King of cult Napa Cabs, and a renewed focus on Scarecrow’s winemaker Celia Welch – not only was the $125K the highest bid of the day for any of the 200 auction lots on offer, it was the highest winning bid in the history of the Premiere Napa Valley auction.
Will that Japanese importer ever break even on this weekend’s historic transaction? Probably not, at least not when it comes to recovering the investment on that particular wine. BUT… very likely the cache factor will send more business their way, so it seems a smart move commercially.
Is the news good for CA wine? Probably – if there were a better indication of the economy for high-end wine recovering, I’ve yet to see it. I did hear grumbling on the auction floor by other producers that the historic bid was more fanfare and marketing over substance, but there were plenty of people raving about the quality of the Scarecrow lot wine, and I think any Napa Cab producer needs to see the forest through the trees here – I can’t think of any way in which this won’t benefit the recovering industry here, generally-speaking.
More to come on all of this later in the week – including my notes on some of the other auction lot wines, and video of the history-making gavel being slammed on that Scarecrow auction (for now, you’ll have to settle for my crappy cell phone picture of the winning moment from the “results board”).
What do YOU think? Is Scarecrow’s record-breaking success a boon for Napa Cab.? or is it a score-whoring setback for fine wine at affordable prices? Shout it out in the comments!