In the latest video installment on 1WD TV, I channel my inner Colonel Hannibal Smith and taste a sample of Emblem’s 2006 Rutherford Cab in order to try out another sample: one of the latest wine aerators to hit the market, the cigar-shaped Nuance Wine Finer aerator – all with some surprising results. Many 80s brain cells are damaged in the ensuing antics. It will all make more sense when you watch the vid. Sort of. I think.
Oh, yeah – there’s a wine involved here as well, of course:
2006 Emblem Rutherford Cabernet Sauvignon (Napa Valley, $50)
On twitter, I called this wine a “dark fruit, spice & black licorice savings bond that hasn’t quite yet come due,” meaning that I think it will need 4 to 5 more years to integrate and soften up. But as noted in the above vid, if you’re the impatient type you can still find a lot to love here, though decanting this kick-ass, beautiful monster from the 4th generation Mondavi clan is a must. For me, the best part about this wine is that it’s kind of deceptive: the fruit comes off all dark on the nose, but opens up to a lovely, pure, juciy red currant on the palate, like eating a big ol’ handful of the stuff right off the plant. Enough acidity to pair with meaty dishes, but proceed with some caution.
On April 6, I’ll be part of a roundtable wine industry panel discussing “strategies for building wine brand loyalty” among what has to be one of the most fickle (and largest) group of wine consumers ever to swipe credit cards in exchange for vinous experiences: the oft-discussed (and more often misunderstood) Millennials.
The panel is part of a larger symposium for wine industry types being held at the gorgeous Culinary Institute of America in St. Helena. My panel-mates (now there’s a word that has limited contextual usage!) will include moderator Brad Todd of the Richards Group, and Adam Strum (founder of Wine Enthusiast). Gary V is the keynote (for those who’ve yet to experience a Gary V keynote – it alone is worth the trip).
It’s going to be an interesting discussion, because I’m not sure that capturing the loyalty of Millennials can actually be done (at least, not in the way that wine-related business are used to doing it when it comes to Baby Boomers). Still, there is hope, provided that you can continuously entertain those buyers with transparency, compelling stories that relate experiences connected with a brand, and above all continuing to up the quality of your products. And void social-irresponsibility that could result in a brand boycott.
You know, really easy stuff, right? I recommend investing in some Tylenol, because there will definitely be headaches encountered in marketing departments before the dust settles. For more on how the Millennial set views wine, I recommend checking out Millennier.com (because it’s authored by an actual Millennial and not a late-30s guy with Millennial leanings – like me – just talking about Millennials).
I’m calling attention to this gig because it’s a paying gig (WOOT!), and therefore deserves some mention in the Going Pro vein of articles here…
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The topic is old news now, and while revisiting it runs the risk of sounding a late-to-the-party bell with overtones of “me, too!,” I do think I can offer you something new on the latest (and largest) piece of wine biz news.
I’m speaking of the news last week of uber-wine-critic Robert Parker passing on tasting/reviewing responsibilities for California wine to Antonio Galloni at The Wine Advocate. There have already been several takes on the news in blogosphere, with my faves coming from W. Blake Gray and Jeff Lefevere (both of whom do a stellar job of covering the big and small of the wine industry and provide thoughtful commentary on the potential ripple effects).
When the news broke, I was in Portugal where the Parker news wasn’t even news, presumably because The Wine Advocate doesn’t pay much attention to Portuguese table wines (or so it might be argued by the Portuguese table wine industry, anyway). So I was totally unaware of the announcement from Parker, or the ensuing coverage in the wine media, until I returned at the close of that work week.
Now, what’s to be said about Parker no longer covering CA wines that hasn’t already been said?
Well, as most of you out there will recall, I interviewed Parker not too long ago, and while that hardly qualifies as having a window into his soul, it might be just enough access to have formulated a different – and more cautionary – viewpoint into his recent decision…
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