By now, you’ve heard of the Millennials. Much has been written about this next generation of wine consumers, who according to NPR average 80+ text messages a day, have more disposable income (excluding mortgages) than their parents, are just reaching the legal U.S. drinking age, and are poised to displace Baby Boomers as the next big thing in wine consumption. Hell, even I’ve written about them.
While we have heard quite a bit about Millennials’ wine drinking, we haven’t heard much about Millennials taking an active part in wine making. Nor have we heard how Millennials involved in the wine industry view the buying habits of their peers.
Until now, that is.
I recently caught up via email with certified Millennial Hailey Trefethen, daughter of John and Janet Trefethen. Yes, that Trefethen, the “didn’t they win Best Chardonnay in the World back in the late `70s?” Trefethen. Hailey, along with brother Loren, has recently joined in the day-to-day involvement of the Trefethen wine business and while she’s not making the wine itself, she’s certainly making her presence known within the family enterprise and is a frequent traveling ambassador for her family’s brand.
As you’ll undoubtedly glean form reading the following interview, Hailey is well-spoken, passionate about the family business, and has a keen sense of where the wine industry is headed (not to mention being insightful enough to realize that her generation’s rock music isn’t as good as mine)…
Read the rest of this stuff »
I’ve penned my first piece for Palate Press, the on-line wine magazine that is taking the global blog-o-world by storm!
Ok, maybe “taking by storm” is a bit of an exaggeration… until I showed up and the party could officially start, that is!
Ok, maybe the whole “the party can get started now” thing is a bit of an exaggeration as well.
Actually it’s a total exaggeration – Palate Press doesn’t need me, they’ve been kicking total ass since their launch earlier this month; I’m just a straggler who finally got around to writing something almost good enough to make a cut into the article rotation. (Since I’m friends with the editor and publisher, they probably let me slide. Just this once.)
Anyway, if you’re interested in my take on the idea of Pennsylvania’s godless, communist liquor control board to poison the economy of the good Commonwealth with wine kiosk machines that automatically dispense bottles of wine after doing some sort of personal scan that I think destroys part of your soul and drains the blood from innocent babies (hint: I’m not a fan of this plan), then head over to Palate Press and check it out!
Intrepid Wine Enthusiast editor and fellow blogger Steve Heimoff pointed out to me this week that 1WineDude has somehow found its way into the top slot in PostRank’s wine blog rankings.
Steve and uber-wine-industry blogger Tom Wark have both recently penned blog posts about the various rankings of wine bloggers in one form or another – both takes are well worth a read.
What does the PostRank ranking mean? Aside from the obvious – i.e., temporary bragging rights over #2 Wine Library TV – I’m not sure what it means. I attempted to find out by checking out how PostRank comes to its ranking decisions, but I couldn’t figure it out in 15 seconds, so I gave up.
I’m grateful, I’m happy, and I don’t plan on changing anything because all of this ranking business doesn’t tell you whether or not you’d like reading 1WineDude.
For those bloggers finding themselves at the top of any of the various ranking algorithms these days, I’d offer the following bit of time-honored wisdom:
According to General George Patton, "For over a thousand years Roman conquerors returning from the wars enjoyed the honor of triumph, a tumultuous parade. In the procession came trumpeteers, musicians and strange animals from conquered territories, together with carts laden with treasure and captured armaments. The conquerors rode in a triumphal chariot, the dazed prisoners walking in chains before him. Sometimes his children robed in white stood with him in the chariot or rode the trace horses. A slave stood behind the conqueror holding a golden crown and whispering in his ear a warning…”
I like to think that warning went something like this:
“The higher the monkey climbs, the more you can see of his butt.”