Even though I’m a thoroughly-clueless heterosexual, it’s obvious even to me that Ignacio Casali – Viticulturist for Chile’s Viña Leyda – probably has had little trouble attracting the ladies. Ignacio possesses the kind of strong jaw and rugged, 5:00-shadow good looks that likely mean he has never had to struggle through hours of vivacious small-talk well-timed humor, and cajoling (the way that guys like me have) in an effort just to appear attractive when buying a girl a drink.
But before you eligible bachelorettes start emailing me for Ignacio’s number, you should know that if you ever do meet him it’s very unlikely that you’d be listening to Ignacio wax poetic about how your eyes resemble the nearby ocean (the Leyda Valley is located a mere 12 km east of the port area of San Antonio in central Chile). No, no, no – you are far, far more likely to hear him wax poetic about the far, far less sexy topics of rootstocks and vineyard clones from U.C. Davis.
You see, Ignacio is a wine geek, tried-and-true, and he’s clearly most at home in Leyda’s vineyards, talking about their experimental half-circle / fan-shaped plantings of vineyard rows (those look pretty odd, by the way), or providing details on which rootstocks are planted where (and why) on the property, or expounding the subtle differences of UC Davis grape variety clones and their soil suitability.
Still want that number, ladies?
To understand why there’s such a geeky focus on clones, vineyard management, and a sense of experimentation at Viña Leyda – and to really get to know the details behind some of their crazily-overachieving wines – you need to understand the lay of the Leyda Valley land, and educate yourself on some details about the Chilean wine market…
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Do you drink wine without eating food? At the same time, I mean. Of course you eat food. And of course you don’t actually drink wine at exactly the same time that you eat food, as that is physiologically impossible… ah, forget it, you know what I mean!
Anyway… Chances are, increasingly, that your answer to that question is “well…duh!” At least, that’s the story from a recent Wine Opinions market-research survey, which was the subject of a New York Times piece by my compadre Eric Asimov.
I was quoted in Eric’s write-up, mostly on the topic of whether or not this trend away from wine and food meal pairing consumption should surprise anyone, especially with the advent of the Millennial wine-buyers coming of age into the market for fine wine (to save you some reading time, my answer was basically “No, we shouldn’t be surprised”).
For some reason I seem to have been anointed as someone with a direct line into the Millennial wine-buying hive-brain, which seems strange to me because, while I’m very, very humbled and grateful that so many in the Millennial set seem to enjoy this blog, the first thing that anyone who knows Millennials will tell you is that you should ask them (the Millennials, that is) about their buying habits directly, because they are probably more willing to speak about them than any previous generation. So if you’re in the wine marketing biz and you’re not talking directly with Millennial wine buyers, then you are not Charlie-Sheen-winning, my friends…
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